Top Rank Marketing

SEPTEMBER 4, 2023

of company revenue on average down to 9.1% But then, when the economy slows and company revenue streams constrict, marketing becomes more important than ever… budget or no budget. Meanwhile, the few B2B companies that are meeting personalization expectations are quickly establishing themselves as the vendors-to-beat.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. Why B2B Sales Enablement? Sales enablement has been proven to work and sales enablement best practices are now available.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

SnapApp

AUGUST 24, 2016

What you might not know is that an ROI calculator can actually boost your sales in three ways. Your customers do a lot of research before they reach out to you. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. These metrics are all linked to 10 stages in Sopheon’s sales process. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Research and surveys are the most valuable content in B2B.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. You’ll see shorter buying cycle times. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. That’s great.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. It takes one less piece of friction out of your sales process.”.

PR 75

PR Trust Marketing Stats B2B Marketing 75

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. That’s great.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. By contrast, B2B SEO is about attracting more targeted leads, delivering quality content that provides value to the target audience, and guides prospects through a longer, more complex sales funnel. Why your B2B enterprise needs to care about SEO.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. This year I've been talking a lot about Nurturing.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

B2B Digital Marketer

OCTOBER 19, 2020

I’m responsible for picking up the phone and cold calling tech companies to get them to, uh, purchase sponsorships for this event company event management company that I work for, I’m picking up the phone. I’m cold calling 70 to a hundred calls a day, right? What are their, um, their perceived challenges?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

SnapApp

NOVEMBER 5, 2015

I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. Companies are doing sales and marketing wrong. We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means?

RFP 48

RFP Multi-Channel Paid Search Agency Budget Programs 48

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

JANUARY 11, 2018

49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . How can we be sure that this isn’t just an assumption?

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale.

Marketing AI 117

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 117

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Sales enablement. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. According to our research, print may have hit bottom.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Conversion research is one of the most important activities you can do. Start with one research piece and build other elements on top of that. Does the copy clearly indicate who your product helps?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

These tools can be used alongside the expense management system for the management of company spend. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. LEARN MORE. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98