Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Research 40

Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. But none of them touch upon these questions: Audience : What are the companies you are targeting? Source: Forrester , 2021). Not exactly. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Legislation & Public Policy. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hinge Marketing

DECEMBER 2, 2014

Research conducted by RAIN Group and Hinge shows a striking trend. 2) Social media matures – while new risks and policies emerge. For this reason, it’s important to create clear and informed social media policies to manage your firm’s social sharing. Key topics for these policies include: Volume.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Envy

OCTOBER 12, 2021

Katie Moussouris is a leading voice in the computer security world and an advocate for security research. She is the founder of Luta Security, formerly the Chief Policy Officer at HackerOne, and a former security strategist at Microsoft, where she created Microsoft’s Bug Bounty program. Runa Sandvik. Graham Cluley. Dr. Ant Allan.

Enterprise Management 133

Enterprise Management Work Management Marketing Management Consulting 133

Madison Logic

DECEMBER 14, 2023

Yet the marketing landscape is also full of noisy predictions that, if you act on only because they’re the “next big thing in marketing” and don’t do your research, will impact your bottom line and make your motions more reactive than proactive. Let’s stop that habit now. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) Be transparent about customer data privacy. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential. And this had measurable results. So how can you carry on this momentum in 2020?

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sana Commerce

FEBRUARY 11, 2023

According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. From our research, we see that D2C sales are expected to increase, in the following sectors: construction (78%), electronics (68%), household goods and furniture (65%) and packaging materials (65%).

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Madison Logic

MAY 18, 2023

These days, it seems like you can’t get through a meeting—much less a cocktail party—without someone bringing up ChatGPT. ChatGPT is a generative AI tool that’s caused a lot of buzz in the marketing industry with its ability to streamline content creation and research tasks.

Work Management 52

Work Management Practices Marketing Management Generation 52

Sana Commerce

FEBRUARY 11, 2023

According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. From our research, we see that D2C sales are expected to increase, in the following sectors: construction (78%), electronics (68%), household goods and furniture (65%) and packaging materials (65%).

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

SpotMe Blog

MAY 17, 2023

And keeping HCP engagement high at the thousands of global events your pharmaceutical company runs every year is becoming ever more challenging. With 20+ years of experience working alongside 10 of the top 20 leading life science and pharma companies, we know what successful pharma event management looks like.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Legislation & Public Policy. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Advice & Opinion. TECHNOLOGY. Infrastructure.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. First, do like Citigroup does, and cover your butt with a privacy notice applicable to your industry that's visible right on your social media account.

Social Media 28

Social Media Service Media Paid Search Agency 28

Martech

FEBRUARY 11, 2022

Aside from the obvious differences in marketing to consumers versus marketing to companies, B2B marketers may face frequent data issues – outdated, siloed, or low-quality data – that prevent them from honing in on actionable business information. When used properly, these can help companies show customers they care about their needs.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116

Online Marketing Institute

JUNE 22, 2009

In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52