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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Find what works 2.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. About Forrester. Planned Research. Data-Driven Research. Free Research. If you are a registered Forrester client, please log in. About Forrester. Contact Us.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Companies were completely left in the dark with the rest of the funnel.

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The Best Medical Conference Apps [2024]

SpotMe Blog

Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. . – Why Do You Need A Medical Conference App?

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How Marketers Can Get on Board with Adtech and Maximize Their Investment

Walker Sands

And it’s clear from our report that marketers are warming up to it: Nearly a third (29%) of marketers want their company to invest more in adtech, and 42% said that it’s important in their day-to-day operations. Outside research confirms digital advertising is a growing line item in marketers’ budgets. Prioritize transparency.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters.