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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. Research. About Forrester. Planned Research. Data-Driven Research. Free Research. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. If you are a registered Forrester client, please log in. earch.
| | DELICIOUS B2BMARKETING
NOVEMBER 1, 2010 2010 B2B Marketing Budgets and Mix Trends Research
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
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| || | INSIGHTIQ BLOG
SEPTEMBER 15, 2011 3 Steps to Building a Strong Mobile Commerce Foundation
The core issue however, is that most companies simply don't know how to enter or lead the new mobile-commerce space: the channel is unproven, customer data is sparse, and ROI is difficult to prove. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Incorporate these, and you'll already be ahead of the majority of the competition: 1. Endnotes.
| | B2BBLOGGERS
JUNE 10, 2010 B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. After all, who else can lead your company down the path to social media success but you? Bottom line message: social media is important, is here to stay, and your company risks falling behind.
| | B2BBLOGGERS
MAY 19, 2010 Search Engine Marketing and B2B – #B2BChat
The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research. Should a company bid on its own brand name? How are B2B marketers incorporating SEO and PPC into their demand generation strategy? What are the challenges and where are the opportunities?
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E-STORM Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
| FRIDAY, FEBRUARY 25, 2011
Thank You for Contacting e-storm! Today, most medium/large companies
An estimated $43.4 Absolutely not! Million fans into buyers. MORE >>
E-STORM Navigating the 2011 Display Advertising Landscape | e-storm.
| TUESDAY, DECEMBER 21, 2010
Thank You for Contacting e-storm! Mobile expands to record number of Americans According to Forrester Research
, more than one of three (36%) Americans will be using mobile Internet by 2015. Overall, media companies
B2BBLOGGERS 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
| WEDNESDAY, JULY 21, 2010
Most B2B corporate social media policies
are an extension of existing policies
such as trade secrets, privacy
, and codes of conduct; however most companies
expand on such policies
to cover social media. Kirk Maltais wrote a helpful article on government social media policies
( 8 Essential Elements for Crafting a Social Media Policy
). The eight elements, summarized below, are found in many B2B social media policies
. Usually companies
require a disclaimer for employees—even former employees—who blog for personal use.) MORE >>
HUBSPOT How to Tackle Real-Life Social Media Customer Service Obstacles
| TUESDAY, FEBRUARY 28, 2012
reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies
intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want. But really, every communication with a lead or customer is a marketing opportunity, so anyone on the front lines with customers is already marketing for your company
every day. See that first Twitter account? MORE >>
DELICIOUS B2BMARKETING B2B Social Media Marketing -- Does It Work?
| THURSDAY, DECEMBER 23, 2010
Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies
is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research
estimates. In April, the company
Follow , which allowed LinkedIn users to follow companies
| Affiliates b2bmarketing MORE >>
- Industrial and B2B Customer Engagement Simplified INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- American Business Media - Research & Marketing DELICIOUS B2BMARKETING | FRIDAY, JUNE 26, 2009
- 7 Strategies for Using Content to Market Industrial Products INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
- How To Create A Know-It-All Company - CIO.com - Business Technology Leadership BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Creating Relevant B2B Marketing Content: Walk the Talk INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010
- Finding B2B Social Media Tools That Add Value – not Just Time DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
- A Strategic Approach to Sales Enablement [eBook] BRN.SK | TUESDAY, MAY 7, 2013
- The Top 3 Priorities for 2010 Marketing Budgets DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 2, 2009
- Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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