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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [Companies, Forrester] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. Research. About Forrester. Planned Research. Data-Driven Research. Free Research. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. If you are a registered Forrester client, please log in. earch.
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JUNE 26, 2009 [Companies, Forrester] American Business Media - Research & Marketing
Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it!
FEBRUARY 28, 2012 | HUBSPOT
[Companies, Forrester] How to Tackle Real-Life Social Media Customer Service Obstacles
DECEMBER 23, 2010 | DELICIOUS B2BMARKETING
[Companies, Forrester] B2B Social Media Marketing -- Does It Work?
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[Companies, Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
OCTOBER 31, 2010 | DELICIOUS B2BMARKETING
[Companies, Forrester] Finding B2B Social Media Tools That Add Value – not Just Time
AUGUST 3, 2010 | INDUSTRIAL MARKETING TODAY
[Companies, Forrester] Industrial and B2B Customer Engagement Simplified
JULY 21, 2010 | B2BBLOGGERS
[Companies, Forrester] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
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JUNE 22, 2009 [Companies, Forrester] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award. “That… Read more… Doug Kessler | November 28th, 2008 | no comments Evel Knievel, corporate positioning & corporate message development B2B tech companies are often run by engineers. Come and get it! Come and get it! World.
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NOVEMBER 1, 2010 [Companies, Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
| | B2BBLOGGERS
JUNE 10, 2010 [Companies, Forrester] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. After all, who else can lead your company down the path to social media success but you? Bottom line message: social media is important, is here to stay, and your company risks falling behind.
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NOVEMBER 2, 2009 [Companies, Forrester] The Top 3 Priorities for 2010 Marketing Budgets
Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [Companies, Forrester] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Research & Analysis. Privacy. Privacy. Legislation & Public Policy. Privacy. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others. MORE >>
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Companies, Forrester] B2B Social Media Marketing -- Does It Work?
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010 [Companies, Forrester] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. How do you shift the focus from you or your company to your prospects and customers? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. MORE >>
HUBSPOT | TUESDAY, FEBRUARY 28, 2012 [Companies, Forrester] How to Tackle Real-Life Social Media Customer Service Obstacles
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want. But really, every communication with a lead or customer is a marketing opportunity, so anyone on the front lines with customers is already marketing for your company every day. See that first Twitter account? MORE >>
B2BBLOGGERS | WEDNESDAY, MAY 19, 2010 [Companies, Forrester] Search Engine Marketing and B2B – #B2BChat
The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research. Should a company bid on its own brand name? About the B2Bblogger: Andrew Spoeth leads marketing strategy at Enquiro , a search marketing agency specializing in b2b marketing, usability and marketing research. Enquiro has a client roster comprised of some of the world’s top online brands and its research has helped shape the way marketers and search engines work today. MORE >>
- [Companies, Forrester] Industrial and B2B Customer Engagement Simplified INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
- [Companies, Forrester] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social. B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
- [Companies, Forrester] Creating Relevant B2B Marketing Content: Walk the Talk INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010
- [Companies, Forrester] Finding B2B Social Media Tools That Add Value – not Just Time DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
- [Companies, Forrester] Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008