How Younger Generations are Disrupting B2B Buying
Zoominfo
NOVEMBER 29, 2023
A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. And these tech-savvy individuals have plenty of outlets to do so, making their complaints louder than ever.
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