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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. HIMSS Analytics.

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What the coastline paradox reveals about infinite software specialization (in martech and other fields)

chiefmartech

Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? Statistical Self-Similarity and Fractional Dimension. In fact, that’s the point: most of these companies are relatively small. It’s a fractal.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Council for Research Excellence’s Video Consumer Mapping Study found more than five hours of TV watching per day (43% of total media time), vs. 80 minutes of Internet usage (10.7%).

Spending 120
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Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV. Create your target list and, research and refine and filter out exactly who you intend to reach out to. Are you thinking of writing a book?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •