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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. For those of you who are joining us on LinkedIn live, we have adjusted our format. So, for those of you watching on LinkedIn live, thank you so much for joining us. Thank you for joining us.

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It’s Time To Crack The B2B Sales Gender Diversity Code, as seen on Forrester

6sense

Caroline Robertson , Vice President, B2B Marketing and Sales Research Director. Jennifer Zhang, Research Associate. While gender diversity in B2B sales is severely lacking, company profits are close to 50% higher when women are well-represented at executive levels. Mary Shea , Principal Analyst. Matthew Flug. JAN 26 2021.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

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Companies Take a More Holistic Path to Managing Revenue Growth

B2B Marketing Directions

Changes in the business environment have led many B2B companies to adopt new approaches for managing their revenue generating activities. To meet this challenge, many B2B companies have changed how they manage the business activities and processes that impact revenue generation.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

They could not clearly see the impact you’d have on the company, P&L, operations, and their customers. But, the website, LinkedIn profiles, content, and messaging do not speak to the account-specific and competitor-specific gaps that result in 50% more go-live delays and 32% less KPI success at go-live and post-implementation.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.