privacy-policy Companies Forrester Gartner Research 
Salesforce Marketing Cloud
MARCH 4, 2024
Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.
Velocity Partners
APRIL 9, 2024
At most B2B companies, the marketing/sales relationship has taken a wrong turn. Companies that steer Sales and Marketing in the same direction — both a herculean task in itself and a symptom of doing a lot of other things right — are crushing their targets. Right now, most companies are killing themselves fighting over that 5%.
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Golden Spiral
APRIL 18, 2019
Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.
6sense
DECEMBER 9, 2021
Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Companies were completely left in the dark with the rest of the funnel.
Albacross
NOVEMBER 4, 2021
Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. But none of them touch upon these questions: Audience : What are the companies you are targeting? Source: Forrester , 2021). Source: Gartner, 2020).
Walker Sands
APRIL 23, 2019
And it’s clear from our report that marketers are warming up to it: Nearly a third (29%) of marketers want their company to invest more in adtech, and 42% said that it’s important in their day-to-day operations. Outside research confirms digital advertising is a growing line item in marketers’ budgets. Prioritize transparency.
Envy
OCTOBER 12, 2021
Katie Moussouris is a leading voice in the computer security world and an advocate for security research. She is the founder of Luta Security, formerly the Chief Policy Officer at HackerOne, and a former security strategist at Microsoft, where she created Microsoft’s Bug Bounty program. Runa Sandvik. Graham Cluley. Dr. Ant Allan.
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