Webbiquity

JULY 22, 2014

Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” The world has changed.

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The interactive infographic, designed and executed by Ceros, was released to promote the insight report that discusses how companies in the US use wearable technology to drive business performance. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2012

Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., Using data on several well-regarded and unknown SEO companies, he shows that keyword links, even as part of an unnatural link profile, still play an outsized role in rankings.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact? ” Ouch.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 10, 2010

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. Link buying isn’t supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

OCTOBER 8, 2019

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. Actually, the B2B market is about twice as large, according to Forrester. Okay, but consumer marketing is a lot bigger.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

Social Media 100

Social Media Tips Media Best Practices 100

Webbiquity

JANUARY 5, 2016

Laura Ramos details fascinating findings from Forrester Research. 93% of B2B marketers use content marketing, content marketing is an effective way to engage your fans and followers, whether you’re a B2B company or a B2C company. B2B Content Marketing Strategy [Infographic] by Visualistan.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

MARCH 19, 2014

Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.”

Google 100

Google Trust Marketing Domain Social Media 100

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Founder of Social2B Labs – a new and emerging social media accelerator for companies and innovators targeting Enterprise and B2B solutions.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

JANUARY 14, 2020

Forrester predicts that the cloud software market will grow to $411 billion by 2022. Containers are a new way for companies to deploy and manage code. According to Redmonk , 54% of Fortune 100 companies use Kubernetes. According to Deloitte , 70% of companies that currently use AI do so via cloud-based software solutions.

Enterprise Management 260

Enterprise Management Work Management Marketing Management Marketing Automation Services 260