Marketing Interactions

MARCH 25, 2023

The top two industries (71%) – financial services and technology companies. As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by. Understand what the companies you’re targeting have in common. Define your ICP.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Through reverse IP lookup, the content served can be personalized to the company employing the website visitor.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

AUGUST 1, 2021

This estimate is based on the finding that companies replace solutions, on average, every five years. Therefore, brand building is defined as a long-term strategy that focuses on building brand awareness so when buyers become in-market your company is top of mind. But you get the idea. After all – the story is the story.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). In The Experience Disconnect , marketers say the personalization they deliver most is the customer’s name, company name, and industry. Buyers say the most important personalization factors are the problem they’re looking to solve, their company, and their industry.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Completing all those “jobs to be done” requires a wealth of information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. These two quadrants are based on an inside-out approach that puts the company and its products first. A good customer experience must be relevant.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JANUARY 30, 2017

Compassion: From Company-Centric to Customer-Obsessed. According to Forrester, two-thirds of CMOs are now responsible for customer experience. And that’s just what we’re asking our audiences to do. Compassion is about empathy for your buyers and customers.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73