Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. But the back side of those objectives is where the perfect storm lives!

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. Instead, you seize the moment, right when it matters.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company. Share it on StumbleUpon.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Bravo AT&T!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 7 effective wiki uses and the companies that benefit from them. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. Federal Budget.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Stumble upon something good?

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

APRIL 13, 2011

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. By consolidating your POE into a single agency or plan within your company, you can more efficiently coordinate your marketing efforts.

Media 100

Media Advertising Agencies Bandwidth Forrester 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation. Take, for example, a global footwear brand.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” The good news is that with the SaaS-based model, companies can have personalization programs up and running immediately. Just about as vague as every other definition.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

JUNE 28, 2008

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Wireless company executives acknowledge that its not easy to persuade ordinary Americans to add a new category to their cellphone bills. Copyright 2008 Dow Jones & Company, Inc. billion text messages were sent in the U.S.

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Webcast: Learn why companies must invest in an agile network infrastructure. CIO Consumer IT. CIO Leader.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100