Remove forecast sales

Paul Gillin

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. “We Nearly 800 sales reps gave feedback at every step.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Both turned out to be promotions for companies exhibiting at the conference. Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? With the exception of Gizmo, all the companies have something to sell. The other has an automated signature device that does much same thing.

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Oracle’s Updated Social Media Policy

Paul Gillin

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t Misuse Oracle Resources.

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Oracle’s Social Media Policy

Paul Gillin

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t Misuse Oracle Resources.

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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Revenue generated by rep. 2,000,000.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Improve forecasting effectiveness. There are many ways to apply these benefits, ranking from improved product design to global sales contests. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. Leverage skills and distribute workload.