ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube. So plan for it.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Contently

MAY 3, 2017

The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. In 2017, the parallels between running for office and running a tech company are awfully blurry.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Convince & Convert

AUGUST 27, 2015

While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product. Don’t get me wrong, I still believe there is a place for focus groups.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Hubspot

MARCH 10, 2021

Next, you might reach out to your research marketing team to identify common pain points or questions they've seen in surveys or focus groups regarding "content marketing". However, a group is not a good idea if you want to use it to raise awareness about your products or services, or simply use it to post company announcements.".

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. YouTube Channels. Here’s how. Communicating in the Age of Information Overload.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube. This group is trendy and wants to look fashionable.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Stevens & Tate

OCTOBER 1, 2019

YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. The following articles come from popular marketing blogs.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time. Create a Podcast or YouTube Channel. Research and data.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Content Standard

NOVEMBER 13, 2015

These are tried and true host locations for improving retention and engagement that B2C companies, in particular, are familiar with. What if YouTube’s community doesn’t draw or appeal to your audience? Today, its mission hasn’t changed, and while its audience pales in comparison to YouTube (Vimeo averages about 7.9

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Use the experts in your company. See where you’re ranking behind Youtube in the SERP.

SEO 64

SEO Tips SERP Forrester 64

Buzz Marketing for Technology

JUNE 5, 2013

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. Try adding a YouTube channel to your social media arsenal. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Hubspot

JUNE 14, 2018

Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones. The company delivers a box of fresh food to your door, with easy recipes included. If you don’t feel comfortable with surveys, you could facilitate a focus group.

Design 94

Design Examples Product Customer Surveys 94

ClearVoice

MARCH 19, 2021

For what types of brands/companies is brand awareness most important? Insurance companies. T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. Tow companies.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Marketing Institute

APRIL 10, 2018

Acknowledge outliers and still tell a relevant story : A former client sold services to B2B companies, primarily targeting marketing directors. An example of a good buyer persona is this commercial for Beats by Dre, featuring YouTube star Liza Koshy. Younger crowds will recognize the YouTube star and the struggle of working.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. There are two opportunities for Olipop—to “sell the taste” and pull focus on how it’s a low sugar alternative. Sheertex : A company that makes resilient intimates.

Product 52

Product Best Practices Work Management Paid Search Agency 52

ConvertKit

DECEMBER 19, 2018

But just because other companies offer similar products doesn’t mean you shouldn’t pursue it. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. The competition for your product idea can vary.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

ConvertKit

DECEMBER 19, 2018

But just because other companies offer similar products doesn’t mean you shouldn’t pursue it. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. The competition for your product idea can vary.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Content Standard

APRIL 9, 2018

Most companies don’t offer a product that is anthropomorphic or that can be configured to mimic just about any structure, vehicle, or place (both real and fictional). Uncle Drew already has a long-established story on Pepsi’s YouTube channel, where the videos have pulled in a couple hundred million views since 2012.

Brand Identity 89

Brand Identity Branding Top of Funnel Content Marketing 89

Convince & Convert

OCTOBER 12, 2010

Let’s look at how companies of various sizes and budgetary realities look at this quandary. At best, larger companies are going to look to social media as a brand-builder, a humanizing goodwill device that can set the table for other, more conventional parts of a company’s marketing approach.

Social Media 124

Social Media ROI Media Marketing Budget 124

Hubspot

MAY 28, 2013

Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. What’s most interesting, but not at all surprising, is that it took an internet company -- Netflix -- to do this. A place to buy ads. So the internet guys are leaping past them.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

Social Media 111

Social Media Paid Content Media Business 111

Webbiquity

JUNE 20, 2011

YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). And 93% of business buyers believe all companies should have a social media presence. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 100

Social Media Peer-to-peer Media PR 100

Online Marketing Institute

MAY 26, 2010

YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. Just ask the companies that used it to such effect during this year’s Super Bowl. Questions you should ask include: How many views did you get?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

SEPTEMBER 7, 2011

In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Connect Your YouTube Channel: Does your company have its own YouTube channel? Add the YouTube App to your Facebook Page so your fans can view your YouTube videos directly within Facebook.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

APRIL 13, 2021

This could be social channels, such as YouTube or Instagram, or search engines like Google. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. Preferred channels : What channel(s) does your audience spend the most time?

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Martech

MARCH 23, 2022

” That’s untrue — brand strength is measurable, but companies are unwilling to invest the time, money and people needed to measure brand strength effectively. Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc.

Marketing Attribution 108

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 108

ClearVoice

JANUARY 29, 2024

Interviews and focus groups: Conduct one-on-one or group interviews to gather detailed insights into customers’ needs, preferences, and attitudes toward a product, service, or market. Product tutorial videos: Companies may adjust their product tutorials based on viewer comments and suggestions to meet audience expectations.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Content Marketing Institute

JUNE 27, 2018

Naturally, I’m a huge fan of Slack for direct sharing and company-wide communication channels. The struggle with Slack is that — without augmentation from plug-ins — it’s difficult to overlap with group collecting and direct social sharing. Without it, your company’s content marketers will be suffering from burnout.

Curation 110

Curation Tools Enterprise Management Content 110

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more.

Social Media 145

Social Media Examples Generation Media 145

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Companies used to do this with everything, including product development. Image via BigStockPhoto.com. Or at least we should be. The “Tent Pole” Marketing Model.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103