Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Every search query is a question that implies the need for specific information.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Webbiquity

FEBRUARY 17, 2022

No company can successfully launch or maintain their competitive position without high quality marketing. Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. Don’t Forget About Focus Groups. Focus groups are there to help you.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

SendX

JULY 1, 2021

Which company are you more likely to buy from? With 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers willing to share their information to get personalized offers, why not take advantage of this marketing technique? One site sends you a generic follow-up email reminding you to complete your purchase.

Business 358

Business Template Customer Satisfaction Analysis 358

Tomorrow People

JULY 26, 2022

Yet, many B2B companies struggle to truly differentiate their brand. When it comes to brand management, information is everything. All companies undergo significant business-defining changes at some point or another. This should almost always be informed by some form of brand research.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

Yet, many B2B companies struggle to truly differentiate their brand. When it comes to brand management, information is everything. All companies undergo significant business-defining changes at some point or another. This should almost always be informed by some form of brand research. Focus groups.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

NOVEMBER 25, 2021

This ultimately enables you to differentiate your company and drive sales. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. However, B2B companies shouldn’t neglect what customers say about their brand either.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online. What are their goals?

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . Why your company exists .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. The very design of a study and the questions in the survey often reflect the company’s agenda. This information has been challenging to mine because text mining and sentiment analysis capabilities have been limited.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Optinmonster

OCTOBER 17, 2023

You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Ethnographic research provides more in-depth and nuanced information than, say, questionnaires or interviews. But it doesn’t give you the why behind this behavior.

Research 102

Research Case Studies Case Study Skype 102

EveryoneSocial

FEBRUARY 10, 2020

But before we dive in, I’ll recap exactly how I define it: Marketing communications are the techniques that the company uses to convey messages about their products or services, value, and work culture. The goal is to ensure outside audiences know exactly what your company is about and what your brand stands for. . Market Research.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Tomorrow People

APRIL 27, 2022

The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers. Use data from all ‘3Cs’: customer, company, competitors. Your organisation needs to have enough data and information so you can analyse all three.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Focus Groups. the financial services industry). Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

SmartBug Media

MARCH 17, 2023

By leveraging this detailed information about your customer base through careful analysis and evaluation of gathered data points such as surveys, interviews, and so on, you will be able to craft engaging products/services with strong marketing campaigns that will capture consumers' attention more effectively than ever before!

Research 98

Research Service Product Planning 98

ANNUITAS

SEPTEMBER 7, 2021

Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. So how do you use this information to inform productive conversations?

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. So how do you use this information to inform productive conversations?

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. But I digress.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 60

Eye-Tracking Focus Group Press Software 60

Content Standard

APRIL 23, 2024

In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making.

CMO 57

CMO Enterprise Management Planning Work Management 57

Vision Edge Marketing

NOVEMBER 17, 2020

Similarity confusion occurs when customers can’t discern the visual or functional differences between products/solutions from different companies in the same category. Companies often monitor what competitors do in terms of messaging, packaging, and pricing and may use this information to make modifications to their offerings.

Buy 144

Buy Focus Group Marketing Management Purchase 144

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. sales people) remain among the top five information sources used by buyers.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Descriptive names (e.g.,

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. The company was founded over a century ago.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. This information lets you create more personalized and effective marketing campaigns. The company we profiled is in the construction industry, with the dominant personality type being analogous to a “project manager.”

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Vision Edge Marketing

JUNE 16, 2020

Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. Most companies are familiar with designing research to reveal pain points. What would be the value to your company of solving this problem? Be sure to test these with customers.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Zoominfo

OCTOBER 18, 2022

Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. Ultimately, business data empowers businesses to make informed decisions, drive sales growth, and stay ahead in competitive markets.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Hinge Marketing

NOVEMBER 18, 2020

Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. Without this information, you will be making decisions in a bubble. Without this information how could you responsibly make a decision? Developing Your Brand with Primary Research.

Research 160

Research Process Training Customer Surveys 160

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Respond to emails.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. In other words, how much your company is saving by posting organic social content.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78