Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. As being a Porch company, our mission is to help consumers as they’re going through that move journey.

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Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. Luci: We want to talk a little bit about social media. Tell us what you’re seeing here.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. We will share some information on V12 and our ownership by Porch Group in a little bit more detail.

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Porch Group Media

DECEMBER 20, 2021

New movers are consumers who are in the process of moving or have moved within the last 12 months. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. New Movers’ Financial Trends.

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Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. But almost every company shows gaps in the earlier stages. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? They don’t always get it right but they’re first-movers who can offer invaluable insight.

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Porch Group Media

FEBRUARY 23, 2022

Here are some key findings from the 2021 New Mover Trends Report from Porch and V12, as well as insights from other research reports conducted on the topic. Millennial New Movers & Home Improvement Projects. 84% of Millennial New Movers Say They’re Doing Home Improvement Projects.

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Porch Group Media

JUNE 2, 2021

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Benefits MoverTech Provides Your Mover Marketing Campaign.

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Porch Group Media

NOVEMBER 15, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Todd: So the first few of them are all around email. For example, we can send acquisition emails for companies on their behalf.

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Porch Group Media

FEBRUARY 27, 2023

So we built something that we use across our company and our partnership with Welcome Wagon, which is a sales dashboard. You’ll be the first to know when we post more great marketing content! The post How to Measure the Efficacy of Direct Mail Campaigns first appeared on Porch Group Media. Contact us today!

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Porch Group Media

MARCH 11, 2020

The Three Stages of Mover Marketing. During the first two stages, the Pre-Move, consumers will make 70-90% of their purchasing decisions. Purchasing Behaviors of Pre-Movers. This information will help in creating relevant, targeted messaging. Stage One: The Property is Listed . Stage Three: Welcome Home.

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Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. And they have the ability to easily access this permission-based, first-party data. But thinking of CPG types of products.

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Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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Porch Group Media

SEPTEMBER 13, 2021

Reach Consumers Across Channels – Hear how have partnered with a media company to target exactly who you want to reach on the programs your target audience is watching. Target New Movers – A significant and often overlooked opportunity to find more service customers is by targeting new movers to the neighborhood.

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Porch Group Media

JUNE 8, 2021

A valuable audience across industries that’s often overlooked are movers. Movers represent a whopping $170 billion audience and spend an average of $9,000 per move. Mover Marketing Has Been Reinvented. For decades, mover marketing was unable to accomplish this, until now. Are you ready to invest in mover marketing?

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Marketing Insider Group

JUNE 22, 2020

Few companies have too much product content. But almost every company shows gaps in the earlier stages. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. Let’s look at how much B2B companies are using content marketing. Quick Takeaways.

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Top of Funnel Buyer's Journey Trends Lead Scoring 288

Exo B2B

SEPTEMBER 19, 2023

That’s why every good strategic marketing plan starts with an internal environment analysis, focusing on the elements that concern the company and its Web and digital ecosystem. The main objective is to determine the company’s B2B marketing performance and identify opportunities for improvement. This goes without saying.

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Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent.

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Porch Group Media

FEBRUARY 13, 2023

Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. You’ll be the first to know when we post more great marketing content! Sometimes we get calls from movers, you know, asking if we can resend the Gift Book because they misplaced it.

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Porch Group Media

FEBRUARY 13, 2023

Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. You’ll be the first to know when we post more great marketing content! Sometimes we get calls from movers, you know, asking if we can resend the Gift Book because they misplaced it.

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First-Mover Advantage Marketing Budget Marketing Budget Creation Digital Marketing Funnels 52

Porch Group Media

FEBRUARY 14, 2020

Reach Out to New Movers. Using new mover marketing strategies can boost both your customer acquisition and retention strategies. 85% of movers use the first vendor that contacts them, so be sure to get your offers in front of new consumers to the area before your competition has the chance. Ramp Up Your Digital Presence.

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Statistics First-Mover Advantage Trends Demographics 52

Porch Group Media

JUNE 4, 2019

According to a study from the National Association of Home Builders, in the first year after buying a new home, homeowners spend almost $10,000 on average for furniture, appliances, home repairs, and a range of other services. Movers are a lucrative market that every business should be targeting. 20 Must Know Statistics on New Movers.

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Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. As a salesperson, the last thing I want to do is have to do a bunch of research all over the web to find information about a prospect. Today’s guest: Heidi Bamburg.

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Animalz blog

APRIL 18, 2023

Getting to first draft faster. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Regulatory authorities are sensitive to the unauthorized disclosure of personally identifying information.

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Porch Group Media

MAY 4, 2021

sources of information to make a purchase decision (Bazaarvoice). Signals Events – Market based on lifestyle changes and trigger data such as new movers, new children and economic changes. Attomdata ) 75% of companies see increased engagement when they use data-driven marketing. Data Quality. Marketing Data Overview.

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Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Outbound Engine

OCTOBER 6, 2020

First, you’re asking someone you’ve worked with in the not-so-distant past to candidly write up a review of your business. Not every client is a good candidate for a review, but every client could be a source of information that helps you get better at what you do. Scenario: You recently bought a home and hired movers.

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First-Mover Advantage Ideal Customer Profiles Business Word of Mouth 92

Marketing Insider Group

JANUARY 15, 2020

Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years. The post How to Get a Motivational Speaker to Add Pizzazz to Your Event appeared first on Marketing Insider Group. Let’s consider a marketing conference.

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Onalytica B2B

FEBRUARY 20, 2017

First of all, why? Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. Why do this?

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Choozle

APRIL 20, 2021

Before venturing into the data management platform (DMP) to sift through audiences, it is important to first identify what you want your campaign to achieve. Reach out to your account manager or check out Choozle’s knowledge base for more information. Sizing and audience by identifying your goals. CPM: $3.42. Size: 1.5MM.

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Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. But don’t despair. Influencers don’t have to be celebrities.

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Adobe Experience Cloud Blog

DECEMBER 11, 2017

As sales representatives in today’s day and age, we are fortunate enough to have a wealth of information at our disposal thanks to the internet. From individual prospect information to company/industry updates, there is almost no limit to the amount of personalization ammunition we can use at our disposal.

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KoMarketing Associates

JULY 20, 2016

The saying, “ Seek first to understand, then be understood.” Prospects, influencers, subject matter experts, and others making up the framework of an industry or market offer up a lot of interesting information. Encourage people to take good notes, capture contact information from friendly movers & shakers, and collect (not toss!)

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