Porch Group Media

JULY 21, 2021

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Personalization goes beyond using the individual’s first name.

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Webbiquity

JANUARY 25, 2024

We’d have fewer companies like OpenAI, and more like Blockbuster. From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. A great example of this is BlackBerry, which is credited with developing the first smartphone.

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Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Let’s dive right in! Revenue: $77.1

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon.

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Porch Group Media

JUNE 7, 2022

The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% The survey indicates that some enterprise organizations have mover marketing programs in place, though these programs are not widespread. Article originally appeared on Marketing Charts. of Americans (or about 27.1

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Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

MARCH 29, 2022

by Anders Ekman, President of V12, a Porch Company. Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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First-Mover Advantage Acquisitions Paid Search Agency Marketing & Strategy 52

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. First, anyone using LinkedIn ads should have a good understanding of their buyer personas. content personalization, creating buyer personas)?

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon.

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Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. As being a Porch company, our mission is to help consumers as they’re going through that move journey.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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First-Mover Advantage Planning Advertising Agencies Acquisitions 52

Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. Luci: We want to talk a little bit about social media. Tell us what you’re seeing here.

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. The Move Journey.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Martech

FEBRUARY 19, 2024

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. The requirements should focus on the hard and soft skills needed for the role and the company’s unique challenges. In your inbox.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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Porch Group Media

NOVEMBER 15, 2022

In this podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS , we hear from Michelle Taves, CEO of V12, a Porch Company and GM of Porch Marketing Group , and Charlie Thomas, Business Development Director at Strategus. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

DECEMBER 20, 2021

New movers are consumers who are in the process of moving or have moved within the last 12 months. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. New Movers’ Financial Trends.

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Statistics First-Mover Advantage Service Budget Programs 52

Porch Group Media

NOVEMBER 15, 2022

In this video podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS , we hear from Michelle Taves, CEO of V12, a Porch Company and GM of Porch Marketing Group , and Charlie Thomas, Business Development Director at Strategus. The 2022 Marketer’s Perspective on Mover Marketing.

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First-Mover Advantage Video Marketing Media Acquisitions 52

Hubspot

JUNE 14, 2022

Let's take a look at three of the most prominent types of competitive advantage — cost leadership, differentiation, and first mover. The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. First Mover. Types of Competitive Advantage.

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Porch Group Media

OCTOBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. We looked at our own agency services and saw that we were able to provide brands access to our own first-party data.

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Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Porch Group Media

NOVEMBER 17, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. To me, the advantage, especially as Comscore put it, is that large companies tend to dominate TV advertising in that landscape.

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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