KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Company Growth Bidding.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Automatic campaign optimization. Lead and account scoring/prioritization.

Marketing Automation Services 126

Marketing Automation Services Marketing AI Marketing Automation Automation 126

The Point

MAY 19, 2020

stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies? Note: rarely, if ever, will one organization employ every one of these features. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet. Photo by Marvin Meyer on Unsplash.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

SalesIntel

JANUARY 30, 2024

Additionally, we’ll delve into the unique features of SalesIntel’s open directory, shedding light on how this platform can significantly streamline finding the right contacts. Real-time Updates: Many tools offer real-time updates, ensuring that the information is current and accurate.

Contacts 52

Contacts Press B2B Outreach 52

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. They need money, but their mission is free information.

Features 40

Features Google Lead Ranking Paid Search Agency 40

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Privacy Sandbox initiative develops tech that safeguards online privacy while providing companies and developers with tools to build successful digital businesses. Why we care. Get MarTech! In your inbox.

Features 131

Features Google Privacy Eye-Tracking 131

Salesforce Marketing Cloud

APRIL 18, 2024

In a highly regulated industry, communications companies have many governmental bodies keeping an eye on their customer data, and data security and privacy is a top priority. Here are four ways communications companies can use AI to improve their customer service right now.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. ZoomInfo Enrich , an automated feature that updates and appends data records. At the heart of this relationship is a new ZoomInfo application for Dynamics 365.

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. Properties.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Contently

OCTOBER 18, 2022

Think a new product feature would be awesome? There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. These insights can inform who the buyer is, enabling better engagement. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Conductor

MARCH 29, 2022

Around 75% of the companies analyzed are enterprise with the remainder falling into the mid-market category with 500-1,000 employees. We found that there has been a shift from transactional to informational results for head terms since 2020. Early-stage content is increasingly vital for eCommerce companies to rank well.

eCommerce 115

eCommerce Paid Content Features Trends 115

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . So, without further ado, let’s get into the details. .

Outgrow 98

Outgrow Features Product Lead Ranking 98

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature. Let’s get started! What is Field Mapping?

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Litmus

SEPTEMBER 16, 2022

For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy , an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. The post Feature Fridays: How Endy Integrates Blog Posts Into Email appeared first on Litmus.

Features 79

Features Loyalty Email Campaigns Personalization 79

Biznology

SEPTEMBER 17, 2020

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. The art of Janet Cardiff and George Bures Miller: Their work juxtaposes sound and sight, and the sensory information received from your ears and eyes to build a new structure, montage and layered perception. .

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Anyword

APRIL 18, 2024

The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We Anyword is constantly developing new features and functionality. Read on for the full story.

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Salesforce Marketing Cloud

JUNE 2, 2022

According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

SmartBug Media

FEBRUARY 7, 2022

In this article, let’s look at the six most helpful automation features in HubSpot that can save you lots of time and effort once implemented. In the example below, we’re alerting sales reps (contact owners) to follow up with prospects who haven’t submitted the required information to create an account. Sales people want to sell.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Webbiquity

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

SmartBug Media

APRIL 27, 2020

This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Which features would they recommend for users who are just getting started? They wrote odes to foundational features like Marketo’s cloning ability and folder structure. Here are the experts’ top Marketo features, in their own words.

Features 98

Features Marketo API Enterprise Management 98

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Every search query is a question that implies the need for specific information.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Given that every company is different and every process is different, you now have the availability to choose the task association(s) that make sense for your organization. Simple Internal Notifications in Contact Workflows.

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Navigate the Channel

JUNE 29, 2023

Add to that unease the roughly 753,000 construction companies actively pursuing a limited pool of potential clients and you have a formula for a stressed-out industry. Create a customer value proposition (CVP) that highlights the specific benefits clients get from partnering with your company. Your competitors can gain that advantage.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Here’s a closer look at seven new features that will help you innovate this year. Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base. Note that this feature is currently being tested with early adopters, with expected full release to follow.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

FunnelEnvy

AUGUST 7, 2023

If you’re a software company or similar startup looking to nail your pricing page, this post will provide some general strategies you can apply to your funnel, no matter what kind of service or product you offer. Remember the old marketing adage here: benefits are more important than features.

Pricing 52

Pricing Price Paid Search Agency Companies 52

BOP Design

MARCH 12, 2021

While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies. Read more: Expert tips on how B2B companies should use social media. As a B2B company, you may be wondering what is the best content to showcase your business.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117