Customer Experience Matrix

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them. Open source vendor Mautic has some interesting potential but it’s too soon to see any actual impact.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. This group of marketers has different needs from even slightly larger companies. The company started in 2001 as an email service provider and still offers a $29.95

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

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HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.) Not that I'm bragging or anything.)