Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. study found only 13% of the population trusted ad executives. primary season, OpenAI became the latest company to take steps to protect voters. Why we care. A recent U.K.

Marketing AI 90

Marketing AI Paid Search Agency Companies Amazon 90

Martech

JUNE 22, 2022

Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is the second time the company has settled a lawsuit over adtech discrimination issues. This is the second time the company has settled a lawsuit over adtech discrimination issues.

Facebook 105

Facebook Lead Ranking Paid Search Agency Act-On 105

Content Marketing Institute

AUGUST 20, 2021

Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute. But you can learn from those blazing the trail.

Facebook 142

Facebook Video Marketing Content Studies 142

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Content Marketing Institute

AUGUST 17, 2020

Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute. Video now makes up 15% of brands’ content on the world’s biggest social media platform.

Facebook 143

Facebook Video Marketing Tips Social Media 143

Biznology

JUNE 6, 2016

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Here are 6 studies to explain. Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal. What can business do?

Facebook 80

Facebook Studies Organization Case Studies 80

Contently

MAY 5, 2016

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. When Facebook officially launched six Reactions in February, it was a big deal.

Studies 60

Studies Facebook Social Networks Analytics 60

Customer Experience Matrix

APRIL 1, 2020

Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. More social media consumption was one answer, with Facebook and Youtube heading the list. Same for Canada and India, incidentally.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Content Standard

NOVEMBER 7, 2018

With Snapchat struggling to hold on to its existing user base, and Facebook having to deal with plenty of recent flak, you might be tempted to say social networks are hitting a mini-recession—if not for Instagram’s eye-catching growth. Instagram’s Growing Marketing Appeal.

Paid Search Agency 98

Paid Search Agency Facebook Companies Case Studies 98

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! You’ll also find details about which media rivals television in terms of consumption time, and you will see data that documents which lead-scoring techniques B2B companies are struggling with. Learn more.

Studies 59

Studies Research Planning Television marketing 59

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Marketing Insider Group

SEPTEMBER 10, 2019

We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. Not this one. Image courtesy of SlideShare.

Case Study 146

Case Study Case Studies Activities Studies 146

Contently

DECEMBER 22, 2017

For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. As for specific brands, readers tend to use closed social channels to share finance content related to companies like Wells Fargo, Dow Jones, and JPMorgan Chase. Location seems to play an important role in how we share.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Builds Trust with Your Audience.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. In fact, more than one-fourth of consumers said they may boycott a company that does not make a public statement.

Studies 52

Studies Research Paid Search Agency Transparency 52

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. A study of over 4.7K A study of over 4.7K Add a profile picture.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. Do the research necessary and have fun engaging.

Case Studies 105

Case Studies Case Study Twitter Studies 105

MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards. Here’s the interview.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

Contently

JUNE 13, 2018

According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Plenty of studies have reported when, exactly, social posts gain the most attention. But does your company need a Pinterest, YouTube, and Reddit page?

Social Media 158

Social Media Paid Search Agency Companies Media 158

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands. Polls and Surveys.

Facebook 88

Facebook Brand Identity Branding Business 88

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. It’s a direct path to boosting your bottom line.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

NOVEMBER 9, 2017

A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. Per CoSchedule , Facebook headlines of 40 characters perform best. Online, however, more is better. Performance trended upward as the number of characters increased.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. Organic and paid social media are two important components of a successful social media strategy for manufacturing companies. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Now let’s have a look at why and how such a big company decided to use Outgrow. Read this interactive content case study to know more!

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134