Marketing Insider Group

MARCH 21, 2023

By Martin Danoesastro Video Source: TED Marketing transformation expert, Martin Danoesastro, shares his own insight on how companies can better structure their management system and provide employees with the tools and skills they need for effective decision making. What Are You Willing to Give Up to Change the Way We Work?

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Convince & Convert

NOVEMBER 11, 2015

Leitman, who began her career as an actress and comedian, fell into storytelling when stand-up comedy started to lose its luster. She began sneaking true stories into her live set in an attempt to discover a more authentic form of storytelling. . “I Margot Leitman’s Facebook Page. Margot Leitman’s Fast Company Article.

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Storytelling Rules Ideal Customer Profiles Youtube 119

Webbiquity

SEPTEMBER 8, 2020

How can you prove that your company is not like them and that you care about more than just a sale? Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent.

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Ad Building Brand Identity Branding Tips 243

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

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Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Then they can drive demand for the product to boost company revenue. In turn, your company can make more sales and boost revenue. Share positioning and messaging with everyone in the company. Use Storytelling. Quick Takeaways. Source: Drift.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

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Storytelling Trends Planning Paid Search Agency 53

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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Storytelling Paid Search Agency Planning Work Management 70

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Emotional Connections Drive Facebook Shares.

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Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. The company also discovered something surprising – specific types of Coca-Cola news and information ranked among the top performing content.

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Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling employees to be brand storytellers. Don’t worry. People trust people.

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Martech Advisor

NOVEMBER 5, 2019

Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Over the past few years two huge trends have formed to help marketers break through: Digital storytelling. The Power of Storytelling. Storytelling isn’t a new concept for marketers.

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Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve seen it in companies I’ve worked for and in companies I work with. I love making connections with anyone in the content game, but Michele started talking about storytelling. I was intrigued. We feel stories.

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Storytelling Examples Best Practices B2B Thought Leadership 100

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

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Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

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Social Media Storytelling Media Marketing & Strategy 99

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? While other social media platforms (e.g.: Followers: 7k+.

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Paid Search Agency Companies Examples B2B Thought Leadership 120

ClearVoice

NOVEMBER 19, 2019

First thing: Don’t look on Facebook for tone pieces! Here are six video storytelling formats to test out: 1. Some companies take a straightforward low-budget approach, with the customer telling their story direct to the camera. Note, a lot of companies are nervous about asking a client to participate in one of these.

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Storytelling Video Marketing Budget Programs Multi-Channel 72

Webbiquity

DECEMBER 6, 2022

Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. The Most Useful Advice.

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Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 83

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

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Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

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Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

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Paid Search Agency Facebook Ads B2B 59

Convince & Convert

APRIL 13, 2016

As an agricultural company, part of our editorial calendar is telling the story of our products—seeds—and the people—farmers—who use them. From a storytelling perspective, the variables can provide the tension that makes a story compelling. How Monsanto Uses Facebook Live. Facebook Live provides the story right now.

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Facebook Social Media Storytelling Video Marketing 105

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

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Tactics Effectiveness B2B Marketing Management 245

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. In December, we saw Facebook CPC prices increase by a modest 5.1% The post The Keywee Facebook CPC Tracker: December 2019 Update appeared first on Keywee. The deal’s price tag?

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CPC Cost Per Click Paid Content Facebook 52

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. But what exactly qualifies as video content?

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Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. After being embedded in each others companies for so long – the idea developed pretty organically.

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Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. For example, food companies exist to feed people. At all times, remember why your business exists.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

SmartBug Media

NOVEMBER 9, 2020

Naturally, as a senior living company you want your occupancy rates high, or increasing as often as possible. Here you are going to want to attract top-of-funnel leads and new contacts through blogging and social media, such as Facebook. Improve your MQL-to-SQL conversion rate.

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Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content.

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Anyword

JULY 16, 2019

Through various initiatives including Accelerate Local , the Branded Content Project and the Local News Resource Center , LMA works to strengthen local journalism by helping local media companies discover new and sustainable business models. . Distribution is now the key for effective storytelling. The upshot?

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Loyalty Facebook Storytelling Sales Qualified Leads 45

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Winning the mind of the customer sounds easy enough for these icons, but what does it mean for us and our brands?

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Storytelling Planning Marketo Brand Identity 103

Buffer

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling Employees to be Brand Storytellers People trust people. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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Engagio

JUNE 20, 2018

Matthew is a writer, master storyteller and former Pixar animator (25+ years). Alongside his story work in Hollywood, he also trains companies, organizations, and other business professionals how to craft and tell stories. His clients include Adidas, Target, Coke, Procter and Gamble, Facebook, Warner Brothers, Sony, and Google.

Storytelling 54

Storytelling B2B Marketing B2B Account Based Marketing 54

Contently

JULY 16, 2020

For many companies, especially in healthcare, covering the topic was vital. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

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Brand Identity Branding Case Studies Domain 185