The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Those companies and teams that embrace it are finding themselves ahead of the competition. Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. EveryoneSocial

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. Email marketing. It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 1) Predicting marketing campaign performance. Eight uses for AI in martech.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Look at the other top experts in the Lead Generation section of LinkedIn. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Thought leadership is a great tool, allowing you to stand out from the cluttered market. Below are some benefits that will aid your company’s growth.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

SendX

JUNE 10, 2020

Of course, email marketing is working at a top-notch rate. SendX SendX Dashboard So, when you are employing any tool for marketing, you want to be sure that it is the best of the best, and that nothing should go down the drain. SendX is one such intuitive email marketing tool that is both trustworthy and affordable. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

EveryoneSocial

DECEMBER 21, 2020

Employees are likely to cite breakdowns in communication as the cause of most failures at work, so there is a great opportunity to improve how information is made available at companies today. Users can directly connect their LinkedIn, Twitter, and Facebook networks and simply share to their own social platforms.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Google Reader - still the easiest RSS reader going. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Google Reader - still the easiest RSS reader going. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Valasys

FEBRUARY 20, 2023

For instance, Facebook alone has almost 3 billion monthly active users. Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Their marketing prowess has led to being marketers’ first choice, irrespective of the team size.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook.

Social Media 100

Social Media Media Rules Guidelines 100

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Only B2B

APRIL 19, 2018

Meaning, you cannot hope to generate qualified leads if you syndicate your content on a website in a different niche. Bookmarking websites, RSS, and others. For example, if you are looking to publish content on digital marketing, you can search for “digital marketing + write for us”. Your target audience. Slideshare.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Number of company followers.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

NuSpark Consulting

SEPTEMBER 10, 2011

Companies react to a challenging economy by pointing to activities that produced less than satisfying results, such as cold calling, increased discounts, and targeting customers in non-traditional markets. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Quota achievement.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 162

Social Media Media Viral Marketing Skype 162

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Scoop.it

MARCH 18, 2021

Let’s take the example of a marketing software company. For them, broad categories might be content marketing, social media, project management, and email marketing. Then, the content marketing category can be divided into content writing, content editing, creativity, and content strategy hubs or topics.

Process 53

Process Optimization Curation RSS 53

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. You just have to find them.

Cross-Selling 161

Cross-Selling Budget Programs RSS Ad Frequency 161

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Convince & Convert

JULY 12, 2013

From Cision , a free online content marketing kit. The RSS feed is: [link]. “Companies have listening all wrong, for the most part.” “Companies have listening all wrong, for the most part.” A unique challenge at a company like Citi is strategizing for different parts of the world.

Social Media 152

Social Media Skype Case Studies Paid Search Agency 152

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Scoop.it

JULY 7, 2020

From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. One great post on a blog leads to another great post on the same blog. A helpful YouTube video from a creator leads to their other useful videos. Curated content can be useful to everyone in your company.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Convince & Convert

JULY 12, 2013

From Cision , a free online content marketing kit. The RSS feed is: [link]. “Companies have listening all wrong, for the most part.” “Companies have listening all wrong, for the most part.” A unique challenge at a company like Citi is strategizing for different parts of the world.

Social Media 140

Social Media Skype Case Studies Paid Search Agency 140

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. The problem with this kind of mindset is that more leads does not equal more deals.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users.

Social Media 143

Social Media Activities Media Skype 143