Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

DECEMBER 2, 2014

As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

JUNE 8, 2020

Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share. . Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] . Facebook: /TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! No company is. Great marketers think in terms of growth frameworks.”

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

FEBRUARY 22, 2017

And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Sure having Facebook, Twitter, and all these social networks is great. For example our company was too focused on big channels like social media, going to Dreamforce, etc.,

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Score Those Webinar Leads 5.5 There’s a good reason why 56% of companies have already invested in webinars. Webinars generate leads. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! No company is. Great marketers think in terms of growth frameworks.”

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Score Those Webinar Leads 5.5 There’s a good reason why 51% of companies have already invested in webinars. Webinars generate leads. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. Back in the summer of 2015, video started coming up more and more in my inbound marketing discussions.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Did you know that a lot of companies aren’t using video at their full potential? Align Marketing and Sales for efficiency and stronger results.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

APRIL 15, 2015

Following more than 1,000-percent revenue growth within the last 24 months and a new $18 million venture capital investment lead by Bessemer Venture Partners, Vidyard is experiencing unprecedented momentum in the market. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. With some of the options out there, you can set a very modest budget, or if you have the marketing budget, you can go really big. Add Yahoo’s Bing Ads to the list.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

JANUARY 25, 2018

Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations. To help explain our audience a little more, here are their most common challenges, needs, burning questions, and pain points: What are video marketing, video selling, and video for support?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

JUNE 4, 2013

Marketing Software makes Money Sirius Decisions has stated 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live sales person. Last week, I was fortunate enough to be interviewed by Lisa Arthur (CMO at Aprimo and Forbes Contributor) about the next steps in Video Marketing.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Use promo videos for top-of-funnel marketing efforts. What is a Promo Video? Breaking Through the Hype.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MARCH 12, 2020

More companies are likely to follow—maybe even yours. The degree to which people work remotely can vary widely, both between companies and individuals. Hybrid Remote Companies: These companies offer a physical office space, but also give employees the option to work remotely or alternate between. Learn From the Pros.

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

JULY 31, 2015

Like most modern marketing teams, you’re likely investing more resources in online video content than ever before. That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content. Facebook, Twitter, LinkedIn? And why wouldn’t you? Look mom, no IT!

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

JUNE 5, 2014

You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. What is video seeding?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Vidyard

DECEMBER 19, 2016

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from –from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Let’s see…. The Attract stage.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

MARCH 12, 2020

More companies are likely to follow—maybe even yours. The degree to which people work remotely can vary widely, both between companies and individuals. Hybrid Remote Companies: These companies offer a physical office space, but also give employees the option to work remotely or alternate between. This is your work room.

Work Management 65

Work Management Tips Marketing Management Paid Search Agency 65

Vidyard

APRIL 27, 2015

As a marketer, I’ve always believed in the power of video. For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future. It’s nothing short of a marketing renaissance! Are your viewers actually engaged viewers?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Where to Use Promo Videos Use promo videos for top-of-funnel marketing efforts. What is a Promo Video?

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

APRIL 6, 2015

Every marketer knows the real key to success is to always be learning. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. I mean, as a B2B brand with a niche audience, how creative could you possibly get with your marketing?

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Vidyard

AUGUST 18, 2014

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. lead generation, brand awareness, etc.).

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127