Tony Zambito

OCTOBER 26, 2020

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. Questions related to how to reset sales and marketing to a vastly different world from just one year ago. Interactions : how do we redesign sales and marketing interactions with buyers?

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

AUGUST 16, 2010

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. Will we look back on this year as the defining moment when marketing was transformed like never before?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

NOVEMBER 28, 2010

  It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts.    Online Education : we are hearing much these days about content marketing, content curation, content creation, and the likes.    Social media can represent such a source for education.

Social Media 100

Social Media Peer-to-peer Buy Media 100