Biznology

AUGUST 21, 2017

Your competitive strategy could be to add people-first exponential growth publishing, and ride it to industry leadership—then scale it to lead the world. Who leads the race to eat the future? Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. Facebook announced the most visible 10-year roadmap.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

JULY 19, 2017

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. Whether you are in sales or marketing, you must stand out against competitors. Thanks to all our sponsors! Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

DECEMBER 4, 2017

Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? This people-first roadmap is designed to expand digital wealth and take back the lead from Facebook and Google. Lesson for leaders. Like this post?

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Biznology

JUNE 25, 2018

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. The basis for my question is that most students in the class were unnerved by Google reading their emails and Facebook knowing who their friends are, but no one ever quit Google or Facebook.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

SEPTEMBER 11, 2017

Both people and companies need new disruptive options. . Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. What would happen if you could lead a network that everyone controls, and produces the world everyone wants?

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

FEBRUARY 20, 2017

This became further clear when networking platform Facebook was launched and became an instant hit. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 In simple words, user engagement is crucial as an average Facebook user spends over 36 hours on a monthly basis.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

AUGUST 7, 2017

Linear growth companies fall behind. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Most companies and startups are linear. Either you add an exponential business to your company, or it’s game over.​. But which companies will win?

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. If you want to drive leads and convert more sales, you should start by focusing on creating a positive online image and reputation.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

NOVEMBER 28, 2017

So, please enjoy this list of the top-10 Biznology of all time, in order, from the most popular, 11 inspiring case studies of digital transformation , all the way down to the 10th most popular, The Facebook Sharing Debugger is an essential content marketing tool –and everything in-between! What’s Google’s strategy?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

FEBRUARY 2, 2017

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. But to me, what sets Ann apart is her personality.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JUNE 3, 2010

Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet. Traditional Marketers. These marketers have hit their critical mass and move forward on the momentum that has been created.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

OCTOBER 16, 2017

Publishers will start taking the lead from the vendors of branded devices when they make a “digital Earth as a Service” (DEaaS) part of exponential growth publishing. Only the people from your company need be visible, not the people physically there or other digital visitors from around the world.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

MARCH 27, 2017

These professionals are pioneers, laying the groundwork for future marketers. I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MARCH 23, 2017

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. Traditionally marketers define “value” with a simple formula: benefit divided by the price.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

AUGUST 22, 2016

I am so proud to join the digital marketing experts who contribute to this blog. I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. Since even Facebook was in its infancy in 2006, the title probably did not even exist.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

JULY 31, 2019

Launching a company is not all about having a killer business idea. For example, Udemy, Udacity, and Coursera are just some of the numerous learning platforms where you can find the right course on a wide range of topics, from marketing to business management. You Have More Opportunities to Launch a Company.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering. Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. Photo credit: s_falkow.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MAY 19, 2015

Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Facebookers : Everyone in the entire world is on Facebook. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

NOVEMBER 14, 2013

As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links. Not only is this an unconventional way to find potential link building leads, but it can also be even more promising than traditional forms of outreach as a relationship and familiarity already exists.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

JULY 12, 2016

Facebook, right ? A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. In other words, market research.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 3, 2015

So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. For advertising, use social media like Facebook and LinkedIn. Streamline your lead gen. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce).

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Biznology

FEBRUARY 27, 2013

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? While I cannot advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage. Interested?

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

MARCH 18, 2020

As some of us, lucky enough to be able to work from home have already discovered in our newly mandated isolations, there’s a new appreciation for the company of our fellow humans. and in many other similar urban markets around the world, we all get very little downtime. Just not so close-up and personal.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

MARCH 27, 2013

I work for Page One Power who is a link building exclusive company. Now, aside from Facebook where I have all of my college, high school, and family “friends,” my social profiles aren’t anything spectacular. This potential sales lead may not work out, but it’s still a lead that we didn’t have to generate.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

JULY 16, 2015

Social and mobile really go hand-in-hand, leading to rapid growth among your customers for both mobile and social. Most of the major social networks recognize this fact, working hard to gain market share relative to Google and other competitors. Remember: without a list, you have no one to market to. Still need convincing?

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

JUNE 18, 2012

You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Photo credit: Search Engine People Blog.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80