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B2B Marketing Traction

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Generate leads?

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Yet there is proof that content marketing works.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. B2B companies are getting traction on social media. Facebook for B2B Marketing?

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. The same thing is happening in marketing. Or, have you been hiring more specialists?

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a micro site for your presence at a show.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. Do they spend a lot of time on Facebook and follow your content there?

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.