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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Then came a couple of decades of marketing positions – mostly in the technology industry. development?

Do B2B Companies Really Need to Be on Facebook?

Social Media B2B

Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. Are your customers on Facebook? Can a B2B company quit Facebook? Step 1: Twitter.

PowerViews with Jamie Turner: Mobile Marketing Leads the Way


I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe.

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19 Lead Nurturing Email Examples You'll Want to Steal


You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready. Product Marketing. You've done it.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1.

10 Reasons Why B2B Companies Are Failing With Social Media

Social Media B2B

Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Instead this is an explanation for why a new marketing channel has been slow to grow in the B2B space. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. Terrible Website.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

How to Separate the Good Marketing Leads From the Bad


Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.

Marketing Leads: Quality Vs. Quantity

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. Not necessarily. But they didn’t. Unlock?

How We Systematically Overvalue Content Consumption

Digital B2B Marketing

B2B marketers today are not optimizing programs to reach and engage their best prospects. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Who does that mean we are really optimizing our marketing for? Score companies, not individuals. Let’s get right to the point.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. How is B2B market doing in your assessment? Brian Carroll: Yeah, we are coming up on 10 years.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. Consider these statistics: 86% of B2B companies are using social media, compared to 82% of B2C companies. Maybe, maybe not.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends. Gather insights about company. Offer insightful tidbits about an individual or company. Company pages.

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Marketing Action

Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. And second, how do you convert these visitors who do end up on your site into email leads and customers? Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. Leads are Better.

6 Ways to Get More Leads With Mobile Marketing


This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands. Most lead generation tactics are straightforward. They become a lead. Generating leads through mobile isn''t impossible. Bold your headlines.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. ” To some people, this is an example of integrating their disparate marketing efforts.

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Lead generation -  How to Find New Customers ( Marketo ). handful of leads trickle in and you get some decent leads. Our white paper experience.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

Turn Your Customers Into Marketers


As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. Marketing Insights.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Market your Website’s resource center.

A Guide to Lead Qualification: The Basics

Sales Intelligence View

That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified leads, and how they relate to one another. During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Sales Leads.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. member of our B2B Lead Roundtable Group underscored this statistic when she noted recommendations are how one of her clients earns most of its customers.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. So from a marketing perspective, educating them on who you are and what you do is not enough to drive sales. Not that there isn’t branding and awareness value in these projects. What’s your strategy?

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself.

Social Media and Lead Generation: Choose Wisely


One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. To clear up some of the confusion, we''re publishing a three part series on how to use social media for lead generation. The mainstream Big Four are LinkedIn, Twitter, Facebook, and Google+-- the last of which is steadily gaining traction.

Should You Prioritize Lead Generation for Your B2B Content Marketing Goals?

Content Standard

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. The question is, have B2B content marketers paused to wonder if they’re aiming for the right goal? Repeat visitors?

Webinar Replay: Tips for Using Social Media in B2B Marketing


Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. The golden question of every marketer is where do our leads come from,” Kushner said.

B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

B2B Lead Generation Blog

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? ” Why isn’t defining native advertising as black and white as some of the other marketing concepts we deal with on a daily basis? Well, according to Buzzfeed, it looks a lot like the consumerization of B2B marketing. Question #1.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

The 8 Stages Of Lead Nurturing Romance

It's All About Revenue

So what does dating have to do with lead nurturing ? On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. You have explicit criteria to investigate (how big is her or his company, what’s your prospect’s title, etc.) as you build a basic prospect profile. If you’re not already, you’ll want to employ a robust lead scoring program to keep track of your lead’s movements and makes sense of his or her behavior. What is it your lead’s larger aspirations? So your lead is sold. Facebook.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now


In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.

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Drip Marketing 101: Benefits and Best Practices

Marketing Action

There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Drip marketing campaigns are an extremely valuable addition to the marketer’s toolbox. Drip marketing simply means sending marketing messages in a specific tempo. Nurture leads to warm them up for sales. Act-On’s mission is to make you a better marketer.

Big News: Marketing Made Simple TV relaunched today – bigger and better!

Fearless Competitor

Marketing Made Simple TV today relaunched – bigger and better than ever! Check out the new offerings from Marketing Made Simple TV here. Marketing Made Simple TV is today much more than a wildly popular and broadly syndicated show. Superb creator of warm sales leads. “ I could not be more excited about the re-launch of Marketing Made Simple TV. link].

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

We’re all hearing about Pinterest lately, the visually sticky social network for sharing your favorite links to things like wedding plans, Etsy projects and, yes, even content marketing. LinkedIn would love nothing more than to have its members treat it like the Facebook of career-related content. Pop quiz: How often do you check your Facebook newsfeed? Nearly all the companies listed on the Fortune 500 are represented. It Inserts LinkedIn Into the Lead Management Process. But, no, the company doesn’t consult with me on strategy or anything.

How to Approach Multi-Channel Marketing


Multi-channel marketing is now a must. Let Your Customers Take the Lead on Channel Preference. We’ve come a long way from the days when Facebook was just for college students. Against this backdrop, if you can’t just pick one channel on which to focus your marketing activities, how do you know which channels to pick? Multi-Channel Marketing Has Become Table Stakes.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Your goal is to be the leading content provider for your niche.

Secrets of Lead Generation Superstars

Modern B2B Marketing

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t? Michael Gerber:  Get your lead conversion system right when you’re small.