Conversations – PR needs to move from publications to conversations and if you take that concept and really track and engage in conversations where you brand would fit – I could see that leading to an ROI over time – similar to the way the long tail works for books or movies – this is the long tail of conversations and it would be like having 100s of ads out there for your brand that were all relevant and in context. Which leads me to my next ROI …. Share this on Facebook. Advocates – Here is the last one where we have had some success as well. With a Coupon Code! MORE >>

We can talk about integrated marketing, social media and content marketing till the cows come home. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place. CMO.com just published a survey which shows that buyers want companies to understand them – do research rather than advertising. Forget Advertising, Do Market Research by Karl Greenberg, 1/17/2012)  Seth Godin once said “Forget email. MORE >>

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. ” To some people, this is an example of integrating their disparate marketing efforts. ” To one marketer, that might mean more time spent on their website. To yet another, it is a metric from Facebook. Are you referring to awareness of your brand or company name? MORE >>

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends. Part of the reason many B2B marketers overlook LinkedIn’s potential is that they don’t realize the breadth of information available. To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. MORE >>

Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Instead this is an explanation for why a new marketing channel has been slow to grow in the B2B space. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. Instead of placing blame, let’s diagnose the reasons B2B companies aren’t seeing success with social media. 10 Reasons Why B2B Companies Are Failing With Social Media. It isn’t their fault. MORE >>