Biznology
JANUARY 22, 2018
Patents don’t mean much if the owner is a small company or an inventor. Patents are the only way a small company sits at the big boys’ table. But if a large company owns the patent, their stick is as big as they want. But VCs and investors won’t back them if their innovations are not patented. Like this post?
The Point
APRIL 26, 2018
In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman? (CC) But is that real?
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Sharpspring
AUGUST 10, 2021
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.
Rev
MAY 21, 2018
What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data?
PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.
Content4Demand
NOVEMBER 5, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.
Martech
MAY 12, 2022
For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.
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