Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. But then the CEO of the holding company fired him. How do you execute a marketing strategy for a company with no budget? They hired me as their first VP of Marketing. Growth Hacker Content Marketing.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. That was the why of social media.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Hubspot

FEBRUARY 9, 2017

Companies within the B2B sector can partner with a consumer-focused business -- like a local restaurant or coffee shop -- to convert the space for something like “advisory speed dating,” where learning about your product or service becomes a fun, interactive, and inviting experience. But that’s not limited to B2C brands.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Account-Level Research. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

NOVEMBER 28, 2023

In this blog, we explore how companies may engage with their audience as we dig into marketing. A key component of internet exposure, Search Engine Optimisation (SEO), makes sure that companies appear highly in search engine results. A commission is paid to affiliates for each sale or lead they bring in.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. In Singapore, couples are declaring their love over fried chicken with a co-marketing campaign by KFC and Deliveroo food delivery company. But the company is also taking a more positive spin, with a social media competition for couples who are moving in together.

Campaigns 59

Campaigns Guerilla Marketing Advertising Agencies Best Practices 59

Single Grain

JUNE 24, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 85% of fans of brands on Facebook recommend brands to others. 30 Winning Facebook Ads and Why They’re so Effective. Click here to download it for free right now! Dive Deeper: .

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Single Grain

AUGUST 15, 2023

They have prepared award-winning digital promotion strategies for crypto brands and Fortune 500 companies. Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord. Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Circle Studio

OCTOBER 12, 2017

Brand – An identifying name, symbol, and other intellectual property that distinguishes one company’s offerings from that of another, within a given category. But also more than just the visual identity, a brand is the sum of the thoughts, feelings and experiences the audience has with regard to your company.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Single Grain

JULY 22, 2022

Moreover, over 438 Web3 companies have raised around $4.5 A web3 marketing agency is a company that specializes in the digital promotion of blockchain-based products and services to create high-value web3 marketing campaigns. They have prepared award-winning digital promotion strategies for crypto brands and Fortune 500 companies.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Hubspot

JULY 17, 2012

There are many businesses that have tried to distinguish themselves by having a unique way to price their products/services -- whether it's by charging for soda based on the temperature outside, using a "pay what you want" approach , giving cocktail discounts based on Facebook's stock losses or, my personal favorite, demand-based pricing.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

AUGUST 14, 2018

The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company. Here's a design company that knows how to lead with simplicity in its case studies. In 2018, 45% of people watch more than an hour of Facebook or YouTube videos a week. Try it now."

Case Studies 99

Case Studies Case Study Studies Advertising Agencies 99

Biznology

DECEMBER 17, 2013

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. What happens when your company isn't even the one behind a viral sensation? "We 3) Roman Originals (The Dress).

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Customer Experience Matrix

DECEMBER 19, 2016

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. The winners will be companies who can guide consumers to enjoy experiences that are cost-effective to deliver.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120