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Why Your Product Is Not What You Sell

Marketing Insider Group

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Psychologist Abraham Maslow classified these needs into five categories that you can see in the graph below: Image Source Anything you sell should fulfill a fundamental need. But isn’t solution selling dead?

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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

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Facebook Shops: What Is It and How Brands Can Use It

Hubspot

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101
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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. On Facebook, you can add ‘fan of the week’ app to your fan page. Another way of making followers feel valued is by fulfilling their requests. This gesture speaks volumes about how much the company values its customers.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

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Facebook, LinkedIn, or Google Ads: Which One Is Best For You?

Huptech Web

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?