Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. That was the why of social media.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. This idea of viral relationship building (following followers of others) is what Facebook and MySpace look at and get really jealous about. You can’t deny that eBay is a revolution.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

DECEMBER 23, 2009

Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Here is a list of companies that do some form of social media monitoring: AlterianTechrigy. See the distribution of conversation. Trend the conversation. Track propagation. ImpactWatch.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Company (so we’re a client/not a client; what does that have to do with anything at this stage of the buying process?).

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

MARCH 25, 2011

Some management consulting companies have the commitment to ideas baked into the culture—you simply will not survive as a consultant if you do not create ideas that lead to new IP. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. What do I mean by an idea organization?

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

MAY 20, 2011

Many companies take it a step farther by making idea development part of employees’ annual goals. Marketers need to help create that culture in the company by facilitating the idea process. Companies need to create a platform—and an expectation—that enables subject matter experts to be thinking all the time.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And I haven’t encountered anyone else who can either, have you? Volume and quality of interactions.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

DECEMBER 28, 2010

Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

MAY 13, 2011

Here are links to my book, my blog, my company.” If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. If I wanted fake Viagra pills I would have stuck to email. Looking forward to chatting. Download a free value calculator.” Wow, king of the transition sentence, aren’t we?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. In social media, it isn’t just what you say; it’s the company you keep. After all, the tools themselves are dead simple. What do you think? Tweet This Post.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. In social media, it isn’t just what you say; it’s the company you keep. After all, the tools themselves are dead simple. What do you think? Tweet This Post.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100