B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies. That’s no surprise. Its leadership has deep digital experience.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

APRIL 12, 2011

There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. , by Gary Vaynerchuk. Your latest tweet and comment on Facebook and most recent blog post?

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? This isn’t necessarily a bad thing. That’s your résumé now.&#

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

AUGUST 12, 2011

Tweets or retweets that link to or contain content from sources other than the editor’s company. An editor who sends out nothing but promotional tweets, for instance, may engage extensively with readers through blog comments or through a Facebook page. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100