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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Newsletter

Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Lenny may be an investor in the companies discussed. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Youtube 116
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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71
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What’s 1st Party Private Data Exchange and Why Should Marketers Care

Martech Advisor

The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. This advertising method exploits the mass reach of trusted platforms like Facebook, YouTube, Google, and others. Why FPD Exchange Is Crucial?

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67
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2024 Predictions: Social media’s evolution

Martech

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. This explains why shoppable ads won’t get over the hump in 2024.

Gartner 141
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Let’s steal from Spotify Wrapped

Velocity Partners

That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. The good news is B2B companies deal in something way more tangible: actual capital. But earning data should cost you something – if it doesn’t, it’s probably a good sign the value exchange isn’t real).

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Companies are waking up to the power of content marketing due in part to the pandemic. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. Content Marketing Institute annual survey on Content Marketing Trends.