Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Boost the visibility of your company or product launch. Receiving an award for your company or new solution.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. It combined these elements to promote the new brand at the trade show.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

SpotMe Blog

JUNE 29, 2022

It gives event planners a way to increase engagement and expand the event’s reach through networking opportunities, Q&A sessions, on-demand content, and more. In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . What is a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Navigate the Channel

AUGUST 29, 2023

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). Things to emulate as a marketer, and things to never do in a million years. a kitchen company making cookies at KBIS.)

Trade Show 65

Trade Show FAQ Paid Search Agency Rules 65

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared.

Trade Show 208

Trade Show Buy B2B Work Management 208

Zoominfo

OCTOBER 5, 2021

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Imagine your company just launched yesterday. Why Is Brand Activation Important?

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Imagine your company just launched yesterday. Industry events and trade shows.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business?

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Webbiquity

SEPTEMBER 17, 2019

But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.). Company Name. The ideal company name meets three criteria: it’s unique, easy to spell, and conveys something about what you do. It’s a very large topic.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Along with the themes and the push to view new products and re-connect with colleagues and customers, is the pressure to plan a successful trade show is back.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Meet regularly with all members of your marketing team (and sales, too!).

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Any event budget you have can go right into this.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Webbiquity

SEPTEMBER 26, 2023

Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

SmartBrief - Marketing

AUGUST 14, 2023

Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. While that has not exactly happened, I still believe PR should be managed in-house, as the relationships should be developed and owned by key company executives.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Pam Didner

SEPTEMBER 16, 2020

As a marketer, the way to support your sales team depends heavily on your job scope. Please bear in mind, each role I describe below differs from company to company and from industry to industry. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Company.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Martech

JULY 28, 2021

“We’ve had to adjust, think as entrepreneurs and, as a company, look at how some of the other big brands have chosen to shift,” said Panasonic’s VP of Marketing Brian Rowley. The ability to be agile is the way we approach the business and our marketing.”. What are your thoughts on in-person, virtual or hybrid events?

Marketing & Strategy 113

Marketing & Strategy B2B B2B Thought Leadership Trade Show 113

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house. Let’s consider a marketing conference.

First-Mover Advantage 180

First-Mover Advantage Buzz Merchandising Planning 180

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Delivra

JANUARY 15, 2021

There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Ask a current customer where they go for information on their space or what events they attend. Creating content about how to solve that problem builds trust in your product and company.

Tactics 64

Tactics Marketing Automation Services B2B Marketing Budget Programs 64

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. As mentioned, GTM strategies serve a multitude of purposes for any company goal including: New Products or Services: The aforementioned playbook an organization develops for introducing new or expanded feature sets to its existing target market.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Flixel is one company that designs stunning cinemagraphs that are worth looking into.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Ads 180

Insider Interviews

JUNE 4, 2020

Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. So, since she made the time for me on her actual birthday this week, we made sure to discuss not just her shift from event marketing to mass media, etc.,

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52