Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. The creator economy has really changed everything. It’s simple: they deliver value.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Pam Didner

SEPTEMBER 16, 2020

Please bear in mind, each role I describe below differs from company to company and from industry to industry. Here are the 5 must-ask questions, I created a YouTube video to show you why. This is especially true in a big company where roles and responsibilities are narrowly defined. Check it out. They are not wrong.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. The following week there was a lot of uncertainty as to what our company would do, but our CEO Dave Ricks stepped up and charted our direction as an organization.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. By expanding to three or more channels, companies can boost their order rate by a substantial 494%.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. In this environment, CTV allows advertisers to reach audiences where they are. Promising forecast for YouTube. The Google-owned platform generated $1.4 The report.

Spending 93

Spending Paid Search Agency Allocation Ads 93

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.

B2B Sales 100

B2B Sales Research Tools Paid Search Agency 100

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. According to Meta, their goal is to create a safer online environment where users can confidently express themselves and protect their identities.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Marketing Insider Group

JUNE 23, 2021

Your company can be a part of this marketing strategy and professionally tell your brand story. What does your company want to achieve? The Wistia production company commonly uses this setup. Another option is to film your video in your work environment. This includes outlets like YouTube, Vimeo, and Twitter.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI.

Paid Search Agency 101

Paid Search Agency Planning Loyalty Gartner 101

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

Hubspot

OCTOBER 22, 2020

And, that variety in company names makes sense. While the successful companies listed above have made their names noteworthy and easy to recognize, their company titles only hint at what their brands offer. 7 Australian Companies With Great Taglines. More than Money" - National Australian Bank (NAB). Design anything.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

Buffer

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Eric Hanson, CMO of Fuze takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. Brand advocates are dedicated fans whom the company should build closer relationships with. Engaging your social media community can include having a welcoming environment, timely responses, and reciprocity. Advocates are customers, employees, fans, and influencers.

Communities 93

Communities Marketing Strategy Marketing & Strategy Planning 93

Martech

FEBRUARY 23, 2022

Talk of the metaverse came almost out of nowhere last year when Facebook’s parent company changed its name to Meta. Since highs in September 2021, the company’s stock valuation has been cut nearly in half. These are the companies that people today expect [to be involved in the Metaverse]. Why we care. Ads in the metaverse.

Gartner 136

Gartner Paid Search Agency Opinions Internet Marketing 136

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate.

Marketing AI 133

Marketing AI Paid Search Agency Trends Copyright 133

Webbiquity

OCTOBER 28, 2020

Instead, this is the perfect time to make positive upgrades that will not only keep your company going but allow you to grow through this year and beyond. That includes from the companies they do business with. Or host a livestream Q&A session on Facebook and YouTube. Connect With People.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. The amazing thing about industrial companies is that they are usually building or creating things that can be represented really well in a visual way.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. Advertisers need to be clear about why they are buying advertising on YouTube/Google.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

RebelMouse

MARCH 25, 2019

We've seen incredible success with paywalls for a variety of different media companies. Every brand and new media company already has an audience of influencers that can be leveraged with the right support. 68% of Americans were using Facebook as of early 2018, and 73% were using YouTube. Click here to learn more.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game This lets marketers new to gaming test and learn which game environments work best.

Advertising Agencies 102

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 102

Webbiquity

APRIL 30, 2020

It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat.

Tools 230

Tools Social Media Social Networks Digital Marketing Funnels 230

RebelMouse

MARCH 25, 2019

We've seen incredible success with paywalls for a variety of different media companies. Every brand and new media company already has an audience of influencers that can be leveraged with the right support. 68% of Americans were using Facebook as of early 2018, and 73% were using YouTube. Click here to learn more.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. Pros: Fast-paced environment. Best social media platform for social selling.

Social Media 86

Social Media Work Management Marketing Management Service 86

SmartBrief - Marketing

JULY 11, 2023

So how does one remain genuine online while also staying true to the company message? With platforms like Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, Twitter and many more popping up each week, it’s easier than ever for companies to reach their target audiences and increase their visibility.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Martech

SEPTEMBER 7, 2022

That’s a huge market attracting enterprise tech companies and investors alike. Coinscapture listed the following as the top three companies investing big in the metaverse: Microsoft. A study by the University of Maryland concluded that people remember information better if it is presented in a virtual environment.

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Martech

AUGUST 9, 2021

He identifies the four key factors that will determine whether a business will thrive in the new environment. There’s a risk that if a brand is advertising through the CTV platform, their ads could wind up in one of these environments, Ross explained. First, incentives. Second, branding. Programmatic CTV rising. Read more here.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

RebelMouse

MARCH 25, 2019

We've seen incredible success with paywalls for a variety of different media companies. Every brand and new media company already has an audience of influencers that can be leveraged with the right support. 68% of Americans were using Facebook as of early 2018, and 73% were using YouTube. Click here to learn more.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. For example, food companies exist to feed people. At all times, remember why your business exists.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Martech

DECEMBER 29, 2022

“We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch. “On On the backend (activation), this means new and innovative ways to feed ‘live event’ data into the creative.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113