Meerkat Marketing

JANUARY 28, 2022

at 32.3% (eMarketer, 2021). LinkedIn is the most-used social media platform amongst Fortune 500 companies (FoundationInc, 2021). Here are some tips to help understand your company analytics. Seniority, Industry, Company Size, Function, and more. LinkedIn has become the largest B2B display advertiser in the U.S.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Retail media refers to digital channels owned by retail companies.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses. Source: eMarketer , August 2022. Spending increases by B2B firms will outpace increases by B2C companies. Spending increased 20.9%

Spending 110

Spending Emarketing Gartner Comparison 110

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online. What are their goals?

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. When I was invited to help launch a start-up B2B software company, it was a new challenge and time for a change.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

illumin

APRIL 24, 2024

By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). Let’s lead the charge in our companies. Instead of simply measuring, we can now invest cycles in applying.

CMO 59

CMO Emarketing Work Management Buzz 59

Matchcraft

MARCH 28, 2023

The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. increase in overall digital ad spending according to eMarketer forecast.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). A full 15 percent of the searches Google sees every day are searches the company has never seen before. eMarketer ). Companies see $40 ROI for every $1 they spend on email marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Jumpshot ). Google ). ( serpIQ ). Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Biznology

MAY 25, 2021

Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. For marketing leaders and CMOs in mostly tech companies. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors.

Conference 104

Conference B2B Marketing Planning Peer-to-peer 104

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Take short-form web videos, for example. million US listeners—200,000 more than its rival.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year. Looking to the future, eMarketer analysts anticipate increased investment in video ad spending in China.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Choozle

MARCH 27, 2024

Addressing this issue necessitates using clean data and collaborative efforts among publishers, agencies, and platform and technology companies. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” One of those messages was what Bombas refers to as a “giving” email.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

ViewPoint

APRIL 25, 2011

I really think it’s an impediment to the effectiveness of marketing in becoming a strategic arm of the company, rather than just a cost center. I think the best strategy is to consider how best your company can prepare to meet increasing demands for content. Is that a problem? The focus has been on quantity, not quality.

Lead Gen 120

Lead Gen Emarketing Lead Ranking Lead Scoring 120

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Adobe Analytics was right; the company predicted mobile spending would make up 51.2% While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. million, planned to shop Black Friday sales in 2023, up from 69% in 2022.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Colm Stafford is the Managing Director of Irish IT solutions company ERS IT Solutions. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. Which means huge opportunities for furniture companies as this population is coming to an age where they are starting families and purchasing homes. According to a study by eMarketer, 84% use social media. TWO: BE SOCIAL. THREE: BECOME MOBILE.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. And 80 percent of the company’s revenue already comes from mobile ads. The company bumped its ARPU from $0.67 Video, the present and future king.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

NOVEMBER 16, 2023

She teaches companies how to use marketing automation and content marketing approaches to transform the marketing and selling of complex solutions by keeping their buyers and customers at the core of everything they do. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 About the author: Hunter Phillips is the Director of Business Development and Learning at Choozle and is passionate about helping companies drive growth through marketing technologies. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Who is SoloSegment?

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

EveryoneSocial

OCTOBER 15, 2019

Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. Plus, company leaders should have a grasp of these statistics too.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). By 2016, 300,000 company bots were active on this channel. eMarketer ). The app is owned by Tencent, a China-based corporation which is the fifth-biggest company in the world. ( By Q1 of 2018, 60 billion messages were being sent through the platform each day.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

QuanticMind

AUGUST 30, 2023

TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders. All flipped videos go through an extensive human evaluation before being approved. That’s cool, but check out THIS flip.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

ClearVoice

OCTOBER 14, 2022

51% of companies that have invested in content marketing publish content daily ( The Manifest ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 60% of companies use data in their content marketing strategy ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

NOVEMBER 26, 2018

But enough people purchase Apple products from the company's website, it seems, to rank it as the #3 online retailer in the U.S., according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

seo.co

FEBRUARY 17, 2022

2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). per year on average to 176,505 companies. The global pandemic has only escalated the rise of ecommerce sales around the globe. What follows are recent statistics in eCommerce, outlined a few charts. eCommerce at a Glance.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

illumin

NOVEMBER 10, 2023

While challenging, that should be more than doable for a company as large as Meta. In late August , Meta CEO Mark Zuckerberg announced the company was rolling out a web experience for Threads, meaning users can now access Threads in their web browser of choice. The company is also working on other updates.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Safari Digital ) 97% of people find out more about a local company online than by any other means. ( Here are some significant persona marketing statistics for 2023: Customer-centric companies are 60% more profitable than those that aren’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Only B2B

JUNE 21, 2023

These success stories will showcase how personalized ABM, targeted ABM, and other approaches have delivered remarkable results for companies across various industries. A report by eMarketer predicts that programmatic advertising spending will reach $68.87

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

KoMarketing Associates

JANUARY 21, 2020

In Search Engine Journal’s post around important 2020 social media trends, I explained that B2B companies can expand their influencer network by looking into speakers from industry events or encouraging your company or clients’ employees to become brand ambassadors. Here are some video ideas B2B companies can take advantage of: .

Paid Content 157

Paid Content Social Media Tips Media 157

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. The narrative focuses on their clients and how their lives have changed and less on what the company offers. According to eMarketer, 75% of all videos are played on mobile devices. What’s more? It’s all on video.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Parse.ly

JANUARY 22, 2019

And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or break media companies going forward. eMarketer: Don’t make your content frustrating on mobile. Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Ranking 82