Writing on the Web

JULY 9, 2014

I also received an email from a client who lamented the poor results from her emailed newsletter. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? I shared many positive comments on the benefits of sending newsletters.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Email this via Gmail. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Email this via Gmail. Email this to a friend? Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

DECEMBER 16, 2015

I see it everywhere – blogs, email, newsletters. Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. No, seriously – there’s an ongoing trend to be personal with blogs.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Email this via Gmail.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. Tweet This!

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Email this via Gmail. Email this to a friend? This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JANUARY 5, 2011

I got an email from a client who lamented the poor results from her emailed newsletter. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Email this via Gmail. Email this to a friend? She asked what she was doing wrong.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

SEPTEMBER 23, 2010

Are you including comments from satisfied clients , email messages, and other social proof? That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails. Email this via Gmail. Email this to a friend?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Email this via Gmail. Email this to a friend? “Give Print a Chance.&#. Stay tuned for my Brain Shark recording of my presentation in the next week.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 14, 2015

Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. In the meantime, if you have any questions, send me an email. . $200+/week to run an ad.) A stepping stone to this could be sponsorship.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Email this via Gmail. Email this via Hotmail.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. Email this via Gmail. Email this to a friend? What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Email this via Gmail. Email this to a friend? Here is a blog post to help you take advantage of these new opportunities: [link]. Subscribe to the comments for this post?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

JULY 16, 2015

He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. I’d love to hear from you – send me an email , or contact me on LinkedIn. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Email this via Gmail. Email this via Hotmail. Email this to a friend?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Email this via Gmail. Email this to a friend? Solicit quality inbound links.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Email this via Gmail. Email this to a friend? So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Email this via Gmail. Email this to a friend? That’s what makes you unique and a thought leader. Share this on Facebook.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JANUARY 31, 2011

I was approached last week by a successful company who needs a writer for their blog. Email this via Gmail. Email this to a friend? I don’t know any successful blogger who doesn’t struggle with these three things. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Email this via Gmail. Email this to a friend? &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports. Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Email this via Gmail. Email this to a friend? Yesterday I led a workshop in the Netherlands at Media Partners Group. We build relationships, stimulate sales and promote loyalty.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Email this via Gmail. Email this to a friend? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

Here’s what he produced for me at his new company, iMotionVideo. Email this via Gmail. Email this to a friend? I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics. Email this via Gmail. Email this to a friend? Money spent on games has now surpassed movies and books. (He

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Email this via Gmail. Email this to a friend? Subscribe to the comments for this post?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Email this via Gmail. Email this to a friend? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MARCH 29, 2011

They assume the viewer knows what their company does, and use insider jargon and terms. Email this via Gmail. Email this to a friend? Half the time, I couldn’t figure out what their “ABC&# was. They try to appeal to everyone, and don’t clarify who their target audience is. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

JUNE 25, 2014

This builds a marketing database of people interested enough to leave their email with you. After all, for small companies, hiring an expensive agency is often not feasible. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

AUGUST 17, 2010

Email this via Gmail. Email this to a friend? How to Write Content That Markets Your Company (Or, What would Seth do?). Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

DECEMBER 16, 2010

I am an affiliate for these companies because I use their products and believe in them. Email this via Gmail. Email this to a friend? JournalEngine software for coaches. If you have questions, let me know. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 8, 2010

So companies should find that seniors are less attuned to rational, persuasive arguments and more influenced by an emotional, visual approach. Email this via Gmail. Email this to a friend? Here are a few facts about the older brain and how it likes to be marketed to. Subscribe to the comments for this post? Post on Google Buzz.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

What do you and your company believe? Email this via Gmail. Email this via Gmail. Email this to a friend? When we speak from the heart, we make an impact. People start to trust us, and if their beliefs are similar, they will want to become loyal fans and customers. Blog this on Blogger. Share this on del.icio.us.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JULY 7, 2010

Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! I don’t blame him. Subscribe to the comments for this post?

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Email this via Gmail. Email this to a friend? In 2007, $12 billion. That doesn’t include marketing, advertising, etc.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Email this via Gmail. Email this to a friend? Her cards were original art work which recipients were more likely to keep. Share this on del.icio.us.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100