Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Benchmark Email

SEPTEMBER 21, 2021

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

Newsletter 116

Newsletter Paid Search Agency Companies Advertising Benchmark 116

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Email Deliverability Factors.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

The Point

OCTOBER 10, 2021

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

Newsletter 350

Newsletter Tips Effectiveness B2B Marketing 350

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. No wonder many companies go for automation. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). Include your full name, title, company name, and contact information.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 70

Lead Generation Lead Ranking Tactics Lead Scoring 70

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Business email address Subscribe Processing. The post SaaS companies embrace digital customer success appeared first on MarTech.

Paid Search Agency 115

Paid Search Agency Companies Marketing Automation Services Touchpoints 115

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. This content can be used across all of your platforms, from email to social media. No all-image-based emails!

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Square 2 Marketing

DECEMBER 14, 2023

The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns.

Guidelines 108

Guidelines Email Marketing Google Paid Search Agency 108

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. A typo in the subject line.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Benchmark Email

MARCH 12, 2024

Email marketing is a cornerstone of modern marketing efforts, and it’s a crucial channel for engaging with your audience, nurturing leads, and driving conversions. In… The post 8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy appeared first on Benchmark Email.

Impressions 98

Impressions Email Marketing Marketing & Strategy Marketing Strategy 98

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Let’s explore.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency.

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge.

Email Marketing 126

Email Marketing Planning CAN-SPAM eCommerce 126

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. We didn’t give up.

Marketing AI 130

Marketing AI Email Marketing Planning Work Management 130

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Business email address Subscribe Processing. Get MarTech! In your inbox.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 74

Burn Rate Opt-out Opt-in Ad Frequency 74