Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. In 2018, we expect companies and their marketing budgets to be more targeted. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Heinz Marketing

OCTOBER 4, 2021

If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. And it literally is articles, there are many articles out on that, where you can see that after 10 million, Matt, companies actually die. I think a lot of companies say, “I have a product, I have a product idea.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Customer Experience Matrix

NOVEMBER 4, 2014

The company has been busy since then, raising $7 million to supplement its initial $2.2 The company has been busy since then, raising $7 million to supplement its initial $2.2 CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. – YouTube. In spite of the current global catastrophe, businesses can’t just grind to a halt and become a casualty of global panic. Run a live event online. – Facebook Live. – LinkedIn.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Customer Experience Matrix

NOVEMBER 19, 2008

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Google and YouTube.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 15% visited the company represented in the video ad (Zabisco). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. million business-oriented search queries in YouTube every week (SEO Hacker).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Try out some of the tips I’ve mentioned here, and see how much faster your leads move through the funnel!

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Hinge Marketing

NOVEMBER 29, 2013

How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. And a feature video was uploaded to YouTube.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

APRIL 4, 2014

Get ’em to a campaign landing page When using YouTube as a distribution channel, it’s important to drive viewers back to your website to watch more of your content, avoid potential distractions, and eventually convert. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

markempa

NOVEMBER 29, 2016

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. I work with big and small companies on how to approach social selling from a programmatic, organizational level. Not “you, your company, your business objectives.”

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank rely on Vidyard for their video marketing and analytics needs.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank rely on Vidyard for their video marketing and analytics needs.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Socializing Your Landing Pages.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Vidyard

JANUARY 22, 2015

Every company dreams of having all of their marketing handled in house. If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Eloqua. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Meet Jennifer.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

Oktopost

OCTOBER 12, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. The Definitive Guide to Social Engagement Data Inside of Eloqua. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Catch all episodes here.

Segmentation 118

Segmentation Eloqua Transparency Marketo 118

Heinz Marketing

MARCH 1, 2021

Justin and I talk about how sales and marketing are increasingly embracing that complexity and he shares some keys to helping companies integrate those insights and those triggers into that more complex nuanced sequence. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. This is live.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106