Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100

Leads360 Lead Management Work Management PointClear 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ANNUITAS

SEPTEMBER 21, 2018

Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. In fact, Marketo has been bought and sold a few times now. Maybe not so much in this case. – Adobe is a strong ally of marketing innovation.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

The Point

APRIL 8, 2015

It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers. Spear’s report includes detailed survey results, a list of key findings, along with commentary and analysis. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

ClickZ

OCTOBER 22, 2020

Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. 3 Oracle CX Marketing.

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SendinBlue

AUGUST 24, 2020

Marketo is known as a lead management tool, but it covers pretty much every part of marketing. Primarily aimed at B2B companies, it streamlines the sales process from start to finish. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Everything Technology Marketing

FEBRUARY 26, 2013

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

JUNE 9, 2009

a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 30, 2010

In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. This made me wonder about a potential buyer-side solution: CHPM or Customer Happiness Performance Management.). ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius publishes some good best practices posts, combined with some company-related news. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. The only important exception is LoopFuse , which I have deferred at the company's request. Pardot and (perhaps) Genius.com look particularly strong. David) There are no huge surprises.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Conversica

OCTOBER 9, 2018

Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. Create templates that use the recipient’s first name and company name—even reference their title where appropriate. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Connecticut · [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

NOVEMBER 19, 2008

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Vtrenz 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

ANNUITAS

JANUARY 10, 2011

As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. They’re not separate to the customer, who interact with companies in multiple, integrated ways.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

APRIL 21, 2009

One might also think that most companies would already have these processes in place, even if they’re not formally defined. Tags: system implementation demand generation marketing automation lead management. The obvious answer is “it depends”, but that just begs the question, “Depends on what?” Click here to take survey.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

TrustRadius Marketing

NOVEMBER 14, 2019

Having a lean team is important to achieve company goals and function within budgetary constraints, especially in a startup mindset. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. The company has a low profile but has been selling its demand generation product for nearly ten years. It shouldn't be hard to figure out which one suits you better. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

The Point

NOVEMBER 5, 2009

Recently I sat down with Barbara Angius Saxby, founder of Accelent Consulting , to discuss the role of new technologies in helping companies achieve what Barbara calls “process excellence.” Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment. (HS)

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Industrial Marketing Today

OCTOBER 7, 2010

Are they sales qualified leads (SQLs) ready to be passed on to sales or do they require further nurturing because their score qualifies them as marketing qualified leads (MQLs) ? Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions. Leads sent to sales 1,372 1,058.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How marketing automation syncs with CRMs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

SEPTEMBER 9, 2011

I believe this will continue to be the focus of the company in the foreseeable future. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100