WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., a marketing performance software company, for 7 years.

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WebMarketCentral

OCTOBER 1, 2007

Among them: Jill Konrath, author of Selling to Big Companies : Avoid "trash talk"—over-used marketing-ese such as "unique methodologies" or "one-stop shopping"—in favor of focusing completely on your prospect's business and the impact you can have on it. To answer this question, we asked 10 experts in B2B lead generation."

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WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. The company has customers who say it is. In short, Einsof's business model is built around service rather than application sales.

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