Martech

MAY 6, 2022

It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. In 2021, American brewing company Anheuser-Busch came together with Academy Award-winning director David Fincher and musician Atticus Ross to create the excellent “Let’s Grab A Beer” campaign.

Social Media 106

Social Media Paid Search Agency Social Marketing Effectiveness 106

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. For instance, Kimbia , a growing nonprofit fundraising company, refreshed their company image and marketing.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. Some refer to this as prompt engineering.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

JUNE 7, 2022

Companies should include as many contact channels as feasible on their sites. Regardless of the channel, it’s important to include a CTA that encourages prospects to provide their contact information or do business with you. Many companies are eager to talk to happy customers who provide them with testimonials and great reviews.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

SalesGrape

DECEMBER 3, 2023

In today’s competitive business landscape, where customer acquisition costs are rising and attention spans are shrinking, telemarketing remains an effective strategy for reaching potential customers directly and building meaningful relationships. Additionally, effective telemarketing requires active listening skills.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Launch Marketing

OCTOBER 27, 2021

Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. For instance, Kimbia , a growing nonprofit fundraising company, refreshed their company image and marketing. Visual elements are the first impressions for prospects that engage with your brand online.

Design 103

Design Paid Search Agency Effectiveness Companies 103

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Some companies claiming to be AI-based were not. I also expect companies will apply this technology in reasonable ways. That’s exciting.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 106

Marketing AI Effectiveness Privacy Ideal Customer Profiles 106

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Here are several ways to use the emotional effects of color to develop more effective landing pages.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Navigate websites and extract specific information using special tools and algorithms. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Stevens & Tate

FEBRUARY 3, 2023

The following are a few reasons why television ads can still play an effective part of your marketing campaign. This will also benefit advertisers since you’ll be able to more effectively target your demographics. The post Why TV Advertising Remains Effective appeared first on Stevens & Tate Marketing.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? Follow these steps to create an optimized LinkedIn Page.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

SalesIntel

JANUARY 30, 2024

In this blog, we will explore five effective ways to uncover the elusive contact details of key executives, starting with utilizing sales intelligence tools and relying on the ever-reliable Google. Real-time Updates: Many tools offer real-time updates, ensuring that the information is current and accurate.

Contacts 52

Contacts Press B2B Outreach 52

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Sprout Social

SEPTEMBER 26, 2023

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay. Media and entertainment company Paramount Global, for example, is using data as the foundation for its newly launched diversity reporting platform. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Rev

MAY 31, 2023

In fact, most companies implement a process that’s tailored to their business and their personas. With lead management, you’re making sure your prospective buyer is getting the information they need to make a purchase: they need to trust you and have confidence in your solution. The opposite is also true.)

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Martech

APRIL 4, 2024

Naturally, the company’s needs and obligations figure into the equation. They then use what they learned through testing to make more informed choices about improving their email programs. Having an open mind makes marketers more receptive to new information and ways of doing things. But many companies still do it.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Martech

OCTOBER 16, 2023

Instead, use it as a cheat sheet for marketing automation, what it means for your company and what you need to think about to do it better and get the results you need. It should reflect the brand without distracting from the content and deliver key information such as order or shipment conditions so the recipient can see and understand it.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Binary Demand

JUNE 27, 2023

This is where effective B2B lead generation solutions come into play. Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. It aids the purchasing company’s sales procedures.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Seismic

MARCH 28, 2024

Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. The post 8 qualities of effective sales coaching programs appeared first on Seismic.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

MarketJoy

JULY 22, 2022

Why is creating an effective sales pipeline a nightmare for some businesses? However, 63% of respondents say that their companies do a terrible job of managing their sales pipelines. Now, let’s briefly look at the challenges to building an effective sales pipeline and how you can avoid them. Well, it depends on how you do it.

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Work Management Marketing Management 111

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Use case studies to show how similar companies saved money by implementing your solution. “I’ve never heard of your company.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

SmartBug Media

MARCH 18, 2024

A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Without this information, you’re not trying to reach anyone in particular, which translates to a lack of engagement and interest in your brand. I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. That’s why you must equip yourself with crucial information about your audience before running your content audits. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Team calls can help to increase morale, especially if you theme the calls or give them an informal edge, as well as getting down to business.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

SmartBug Media

SEPTEMBER 25, 2020

Events are a great way to engage leads for your senior care company. Webinars are such a great tool to provide information to your audience. Attendees can ask questions or chat with you directly with any information requests. You need to get the word out there that your senior care company is hosting a webinar.

Webinar Metrics 81

Webinar Metrics Effectiveness Paid Search Agency Companies 81

SmartBug Media

FEBRUARY 25, 2022

When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. We utilize the HubSpot customer relationship management (CRM) platform, but many CRMs will have similar information that you can use to personalize your sales messages. Company Name Personalization. Location Personalization.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Seismic

DECEMBER 18, 2023

Buyers are more informed, conducting thorough research before engaging with sellers. The good news is that organizations with an effective sales enablement program can achieve these things and so much more. The B2B sales landscape has dramatically changed over the last few years. Sales cycles include more stakeholders and touchpoints.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59