Marketing Insider Group
JANUARY 24, 2022
Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.
Webbiquity
JUNE 16, 2020
The good news for B2B software vendors is that buyers are buying again. In the company’s most recent study, 60% of business buyers now say they plan to spend the same (as forecasted) or more on software this year, up strongly from 45% in April. But there’s more to the story. Image credit: Tim Mossholder on Unsplash.
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Hinge Marketing
SEPTEMBER 13, 2023
Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. Not even 24 hours had passed before a sales development representative emailed me to sell me their software. This experience inspired me to write this article and share a better approach to producing educational webinars.
Marketing Insider Group
SEPTEMBER 29, 2020
But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Breakthroughs by Pfizer.
Martech
JULY 29, 2021
The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Building an online customer education hub. This was not scalable.
Navigate the Channel
SEPTEMBER 28, 2023
In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. The framework provides companies with the tools they need to evaluate and alter marketing campaigns honestly and accurately.
ClearVoice
SEPTEMBER 22, 2023
Pioneering tech and software companies experience cutthroat competition. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. And educate your audience on the latest in eco-technology through informative pieces.
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