Marketing Interactions
MARCH 7, 2022
Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Yet most companies don’t act on this potential, losing the work that’s already been done—on both sides. They don’t need basic education, they need an advanced, more personalized program.
Marketing Interactions
FEBRUARY 8, 2022
Strangely, B2B companies use it to foster an inside-out perspective. Customer centricity has become another tool companies use to try to place products, with their goals taking priority over their buyers.’. Most companies understand—at least theoretically—customers (happy, satisfied customers) drive organizational growth.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
APRIL 26, 2022
How we want people to “perceive” our companies goes to branding, positioning, messaging, and, most of all, our communications and content. As the quest for personalization increases, B2B marketers are told they must focus on the people, not the company. Marketing is all about perception. Don’t Confuse Personalization for Humanness.
Marketing Interactions
OCTOBER 8, 2020
One of the fallacies that companies bought into with sales enablement is that more is better. Jay Baer , founder of Convince and Convert, agrees: “Sales reps need to know that buyers will get educated before they spend money, period. Sales has the opportunity to DO that education via content…”. (He
Marketing Interactions
JANUARY 3, 2022
What if they’re not using some of the features and functions – then educational content would apply, right? It’s a new division of the company, they don’t know us yet, so they’re new buyers…. The point is > a net new buyer is different than a customer or a buyer whose company is already a customer. That’s new….
Marketing Interactions
APRIL 21, 2017
What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. For context, this is a B2B SaaS product.
Marketing Interactions
FEBRUARY 17, 2020
Marketing Content: Educational content that primes buyers to recognize the problem; the value of solving it; and what that might look like for them. This is also a great format for thought leadership content from your company. Driving adoption. Realizing continuous value. Account expansion. Why change content sets up the future vision.
Expert insights. Personalized for you.
88 
Let's personalize your content