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Gamification: Gamify Your Website to Improve Dwell Time & SEO

seo.co

Website dwell time is a ranking factor. One solution to improving dwell time on your site and thereby your rankings is gamification. According to Gartner , more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. billion by 2018. Conclusion. Get in touch !

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LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings

Valasys

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. Importance of dwell time.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

We’d have fewer companies like OpenAI, and more like Blockbuster. As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers.

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. You can use GA to track conversions, see where people are coming from and identify potential issues with your site — like a high bounce rate or low dwell time for important pages. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash.

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Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services. White paper or blog post. Why not both?

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Also, content that shows how your company has overcome hardships and mistakes creates an instant bond between you and your customers. Play the Long Game. Brands build trust over time.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

This global health crisis changed the message and strategy for basically every company. However, you can’t dwell on your strategy and stop executing it because it’s not perfect. Rather, so many things, internal and external, influence it. Just consider the pandemic impact. It never will be.