BOP Design

OCTOBER 1, 2019

However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. Let’s take a closer look at why content offer downloads are devalued and how you can change that to increase your firm’s revenue with B2B content marketing. Content Offer Downloads Aren’t Leads.

Top of Funnel 84

Top of Funnel B2B Sales Content Marketing Funnels 84

Launch Marketing

SEPTEMBER 13, 2023

The digital realm is vast and includes many competitors, especially for tech companies. Download our free Digital Marketing Guide now. As more companies use retargeting as a key marketing strategy, there has been a concern that people might be ignoring these ads that come up across other platforms or websites.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI.

Paid Search Agency 62

Paid Search Agency Companies Viral Marketing Generation 62

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. White paper or e-book downloads. Newsletter subscriptions.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

DivvyHQ

AUGUST 16, 2022

Luckily, we have companies like Netline who employ content marketers like Jon Steiert and who are willing to share their latest research data with the rest of us. Data is the backbone of everything we do as content marketers.

Planning 90

Planning Content B2B Marketing Report 90

Brandpoint

MARCH 13, 2023

What’s the value of SEO for manufacturing companies? If the decision makers at your company don’t see the value of investing time and resources in SEO tools and strategy, your enterprise will be kept in the dark. The post SEO for Manufacturing Companies appeared first on Brandpoint. What’s the value in SEO for manufacturing?

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. It encompasses everything you want to convey about your company’s identity and vision.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

PureB2B

FEBRUARY 27, 2017

However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content , including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. Downloadable Content is Relevant. Whitepapers. Checklists.

Top of Funnel 62

Top of Funnel Content Landing Pages Broadcasting 62

Martech

FEBRUARY 1, 2023

Deciding whether your company needs one calls for a comprehensive self-assessment of your organization’s needs, staff capabilities, management support and financial resources. Seventy-one percent of consumers expect companies to personalize their interactions, and 76% get frustrated when they don’t, McKinsey research finds.

CMS Development 86

CMS Development Digital Experience Platform Paid Search Agency Optimization 86

Everything Technology Marketing

SEPTEMBER 30, 2013

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. Customers have to download an app that enables them to unlock this experience.

Social Media 106

Social Media Paid Search Agency Social Marketing Effectiveness 106

Salesforce Marketing Cloud

JANUARY 12, 2023

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. According to the survey, just 21% of these companies are planning a significant investment into engagement automation. Connect faster.

Paid Search Agency 98

Paid Search Agency Automation Companies Media 98

Everything Technology Marketing

JUNE 27, 2013

Download the new B2B Content Marketing Report to find out. Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. For example: Junior employee downloaded an introductory guide to your general area of expertise? When’s a good time for you to come by this week?”

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . For instance, Kimbia , a growing nonprofit fundraising company, refreshed their company image and marketing. Download our Establishing and Evaluating Your Brand Identity eBook for all the details. Graphic Design Tips. Design for your audience .

Design 118

Design Paid Search Agency Effectiveness Tips 118

DivvyHQ

OCTOBER 27, 2020

Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish. Check out our list of 7 types of blog posts, along with killer templates, that you can use to improve engagement and blog subscriptions.

Template 115

Template Planning Case Study Case Studies 115

ConvertKit

DECEMBER 19, 2018

Most companies shoot for a 30-50% open rate , but we recommend looking into your industry standards. You can: Congratulate them on a recent promotion within the company. This is where you’ll introduce your company, the solutions you offer, and how it is relevant to their problem. Have you considered [idea or strategy]?

Template 70

Template Top of Funnel Copywriting Open Rate 70

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

PureB2B

FEBRUARY 27, 2017

However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. Downloadable Content is Relevant. Checklists. Conclusion.

Top of Funnel 48

Top of Funnel Content Broadcasting Lead Scoring 48

Insider Interviews

APRIL 29, 2020

In 15 minutes I’ll walk you through the WHY and the HOW of creating a B2B podcast for your company. Picture a company’s most savvy seller whispering about a value proposition in the prospect’s ear”! The What: Most B2B podcasts are interview style, except for those companies who may have a high-profile personality at the helm.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Work Management Advertising Agencies 52

EveryoneSocial

JANUARY 21, 2020

After all, maybe you need some convincing (or your organization does) as to the value and relevance of social media to your company. And it’s not limited to B2B or B2C, nor are any industries or company sizes excluded. In order to make the most of your efforts for your company, here are the social media tips businesses most consider.

Social Media 127

Social Media Tips Paid Search Agency Companies 127

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Goodish Agency

MAY 17, 2021

On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies. As the company was losing a number of clients and Jim was able to recognize why, he decided to open his own CRO agency.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

NetLine

DECEMBER 1, 2021

Tim has worked extensively with some of the companies in those realms, so we asked him if there was anything from an IT standpoint that these businesses are specifically in the market for in the content world.

Allocation 52

Allocation Distribution B2B Thought Leadership Marketing Report 52

Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. FREE Download] High Growth Study 2020: Executive Summary. These exceptional companies were able to grow 3X faster than average. What sets these companies apart?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Launch Marketing

OCTOBER 27, 2021

For instance, Kimbia , a growing nonprofit fundraising company, refreshed their company image and marketing. Download our Establishing and Evaluating Your Brand Identity eBook for all the details. For example, media and public relations companies curate a different look and feel than technology companies.

Design 103

Design Paid Search Agency Effectiveness Companies 103

Confessions of a B2B Marketer

NOVEMBER 30, 2022

In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But podcasts can be a hard sell for marketers. hit 200k MRR?

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? It’s a goal that meets the following guidelines: Specific: Make sure your goals are precise and align with the greater company goals. Measurable: Set goals that can be measured, such as “Get 100 content downloads.”.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

SmartBug Media

AUGUST 12, 2020

What should you do to optimize your company for SEO? Having a secure website also sends the right message to your user: Your company cares about security and is up to date on the latest and greatest web standards. Ensure that Your Technical SEO House Is in Order. Metadata: This is information about the page.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105