Everything Technology Marketing

MARCH 27, 2010

All of these initiatives fall into the domain of your marketing organization. About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups.

Allocation 100

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Everything Technology Marketing

APRIL 8, 2010

This has profound implications on marketing and the way companies engage with prospects. Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers.

Marketing Automation Services 100

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Everything Technology Marketing

MAY 24, 2010

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Profiling of ideal companies and everything else follows from here. B2B buyers are more sophisticated than ever. Only with this knowledge will an intelligent marketing approach become possible.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JUNE 18, 2010

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility. One of the interesting topics that came up was outsourcing. What do you see happening?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100