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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Case Study: IBM SmartCloud.

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ChatGPT: A marketer’s guide

Martech

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Question-answering: ChatGPT can provide answers to questions posed by users, such as providing information about a particular topic or field.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Note all third-party-sourced information via hyperlink or comment. Sites like Otter.AI

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You’re doing SEO wrong: it’s all about authority

Biznology

But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Most companies are not so lucky. The concept is the same.

SEO 217
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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Site Authority. Research-based sites (i.e. Wikipedia) or scholarly publications?

SEO 149
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. Search engines know when content is full of links that lead to spammy sites. You always want to link to high authority websites over low-quality sites.

SEO 111
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What Is a Blog, & Why Should You Create One

Hubspot

Alternatively, maybe you used a blog to get more information on SEO strategies. If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. You're on a blog.

Wiki 100