Remove sites
Remove Companies Remove Document Remove Information Remove White Paper
article thumbnail

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. What are components of a good video white paper?

Paper 100
article thumbnail

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100
article thumbnail

Top Digital Marketing Mishaps and How to Solve Them

Navigate the Channel

Dead-End Pages Simply having an informative website presence is no longer enough. These days, it’s all about interaction , and it’s absolutely critical to actively create an ongoing relationship with site visitors in order to get the most out of your website investment. Dead-end pages hinder customer engagement.

Opt-out 65
article thumbnail

The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.”

Paper 100
article thumbnail

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? " Anything less than 5 pages is just too short to be a white paper " Michael Stelzner's Bio.

Paper 100
article thumbnail

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? Crafting White Paper 2.0

Paper 100