Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Ethnographic research provides more in-depth and nuanced information than, say, questionnaires or interviews. But it doesn’t give you the why behind this behavior.
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