Meeting the Needs of the Self-Serve B2B Buyer
The Point
JUNE 24, 2022
How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Key Finding 2: Buyers leverage sales reps for information less (and later) than ever.
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